The first part had me in tears (laughing) at the sight of the canon guys with all the white lenses 'locking and loading'. I took it as a bit of a piss-take on Canon actually. I almost feel like I'm going into battle when I put one of those white things on my camera, and for the bigger lenses it is even more of a potential 'testosterone-trip'.
Then it got a bit, meh.
I would have like to have seen Sony come in and mess up the whole thing for both Canon and Nikon, or something like that.