Adorama launches their rebrand with new logo and web site

[Canon Rumors Guy]

Our exclusive affiliate partner Adorama, a company we love working with has launched its new web site and branding. Along with the new branding is a new mission statement and a new vision statement.
Some of the changes and improvements you will see:

New Taxonomy
Creator Highlights on feature testimonials from working professionals on our most popular products.
Improved merchandising for a better navigational experience
A revamped homepage that showcases the breadth of what Adorama offers

Adorama’s New Mission Statement:
We believe everyone is a creator. Our mission is to inspire, educate and equip to make dreams a reality.
Vision Statement:
Be an integral part of every creator’s success story.
Check out the new Adorama

Continue reading...

 

[Chaitanya]

Their categorization is still worse than B&H Photo Video website.

 

[msatter]

Looks nice and also a good site to feed my NoScrpt plugin. Two pages of other websites used when entering the Adorama website.

 

[David_E]

Continue reading...

Taxonomy is the science of identifying, classifying, and naming living things. Could someone clarify for me how the term could apply to a camera store.

 

[unfocused]

As long as Helen is still there nothing else matters.

 

[photo212]

Why? Someone got paid a lot of money for doing so little. Their old logo, shutter aperture, was instantly recognizable. The trend of making the name the logo is lazy, uncreative, and dull.

 

[sid.safari]

Taxonomy is the science of identifying, classifying, and naming living things. Could someone clarify for me how the term could apply to a camera store.

Camera stores have many products and sku's. For better shopping experience all those products have to be classified in an easy to find / navigate system. Taxonomy isn't just the classification of living things (though that is where it is popularly used). It is a scheme of classification that can be applied to any system.