- Nov 2, 2016
You’re making it seem as though I’m saying something I’m not, as some others here are doing.But, the mass market folks already have the M series to choose from if they want a Canon mirrorless.
Apple? They sell cameras that come with a free phone. As for Canon, it's not their first time around. Again, the M series is for the market you are describing, the R7 and the more costly RF lenses are for the 7D market -- those who want a high-end camera and are willing to pay for it. If Canon makes an R7 as rumored, then it will be clear that they don't see much if any overlap between the small camera market (traditionally Rebels and now M Series) and the enthusiast/semi-pro/pro market that the R7 would be targeted at. R7 buyers are likely to pair the camera with a long lens 90% of the time, as that market is interested in reach. Canon can produce a 15-85mm APS-C lens and maybe a 10-20mm APS-C and that will be all the shorter focal length lenses they need.
As to whether or not the market is big enough to justify the development and manufacturing costs, apparently it is or Canon wouldn't be making one. These customers are not particularly price sensitive.