I think I've covered this already, but all personalities or reviewers have their own agendas, but the end product is what you see in the public domain for better or worse depending on where you stand. We can't control the dialog, but i'm not sure I would label all of them controversial or biased. You can choose to listen to the dialog or not, but if you do, you can determine if the criticism is fair and weigh your own opinions from there. Personally, the best gauge of whether a company is hitting the bulls-eye for me is whether those products fit my requirements. There is a vast difference between a company's market share and how well it is suited for my own needs!
Btw, nice photo. I don't shoot stills much anymore, but I always respect people shooting with off camera lighting because I know how much work it is lugging around heavy pelican cases and balancing light setups. I was always conflicted whether to bring a bag of strobes or wheel around the ranger pack. I did plenty of that back in my strobist days..