Canon Doing Market Research on Medium Format?

[Canon Rumors]

<div style="float: right; margin:0 0 76px 0px;"><a href="https://twitter.com/share" class="twitter-share-button" data-count="vertical" data-url="http://www.canonrumors.com/?p=16993">Tweet</a></div>
<p><a href="http://www.northlight-images.co.uk/canon_medium_format_2ff.html" target="_blank">A new report</a> suggests Canon is sending out questionnaires to “key users” which includes some questions about medium format. Most of the questions were gear towards <span style="color: #000000;">image quality, usage scenarios and lens requirements. Most of the questionnaire was still about DSLRs and video, and that the “MF stuff was new”.</span></p>
<p>Rumors are running rampant that Nikon will launch a medium format body using the 50mp sensor that everyone else is using, and we’ve heard the same about Sony entering the field. Canon has been looking at the feasibility for years, and have said they want to enter more “professional” markets due to the declining consumer market.</p>
<p>Source: [<a href="http://www.northlight-images.co.uk/canon_medium_format_2ff.html" target="_blank">NL</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[Dylan777]

About 24-30MP on MF, shooting high ISO will be fun ;D

 

[Lightmaster]

and have said they want to enter more “professional” markets due to the declining consumer market.

sarcasm...

so canon sticks to 18-22 MP sensor and an outdated 500nm process for the next 5 years and when we want better IQ we have to go MF.

too bad i already have a phase one.

i guess i stop buying 35mm format lenses and bring my pennys to the bank.

;D

 

[SwampYankee]

IT'S THE SENSORS STUPID!!!!! THE PEOPLE WANT A SENSOR LIKE NIKON HAS IN THE 810! GIVE THE PEOPLE WHAT THEY WANT AND THEY WILL NOT ASK ABOUT MEDIUM FORMAT! IT'S THE SENSOR STUPID! YOU ARE YEARS BEHIND!

 

[unfocused]

the nikon rumors website claims that no such thing is going to happen but i sometimes wonder if that website is more of an arm of nikon marketing ...

I hate to bite the hand that allows me to post on this forum, but in reading this site and Nikon/Photo Rumors for several years now I would say the other site is more reliable. I attribute it to too much outsourcing on this site and too many irons in the fire (lens rental business, etc.). Craig's business ventures seem to have been very successful and I wish him well, but the quality and frequency of rumor reports has suffered in my opinion.

Nikon/Photo Rumors guy seems to have more reliable and better sources. I don't know if he works those sources better or there are just more leaks coming from Nikon.

 

[jeffa4444]

The Sony 50MP sensor is now in a Phase One back, Hasselblad and Pentax camera and Hasselblad have annouced a back for old style V cameras.
If Sony do launch a fixed lens medium format camera, along with the new S2 camera from Leica medium format is already a crowded market. For either Canon or Nikon to succeed they would need to bring something new if Nikon were to use the Sony sensor thats NOT now new or different.

Price is the big factor the Pentax is still $ 9000 at its cheapest (body only) and the others are far more expensive frankly I dont believe there is enough customers.

The route Fuji / Panasonic are taking with CMOS development IS more interesting a three layer CMOS sensor could 3D map information even selectively or remain 2D and will increase color space (Maybe REC 2020 instead of REC 709 for video).
All sounds like desperation rather than innovation.

 

[Mt Spokane Photography]

the nikon rumors website claims that no such thing is going to happen but i sometimes wonder if that website is more of an arm of nikon marketing ...

Nope. As I recall, they helped Craig get CR up and running several years back. Nikon is not as paranoid as Canon is about leaks.

 

[rrcphoto]

IT'S THE SENSORS STUPID!!!!! THE PEOPLE WANT A SENSOR LIKE NIKON HAS IN THE 810! GIVE THE PEOPLE WHAT THEY WANT AND THEY WILL NOT ASK ABOUT MEDIUM FORMAT! IT'S THE SENSOR STUPID! YOU ARE YEARS BEHIND!

if you think that, as you try to find your caps lock then you don't really know what medium format brings to the table. AT ALL.

 

[lintoni]

Meh

 

[rrcphoto]

<div style="float: right; margin:0 0 76px 0px;"><a href="https://twitter.com/share" class="twitter-share-button" data-count="vertical" data-url="http://www.canonrumors.com/?p=16993">Tweet</a></div>
<p><a href="http://www.northlight-images.co.uk/canon_medium_format_2ff.html" target="_blank">A new report</a> suggests Canon is sending out questionnaires to “key users” which includes some questions about medium format. Most of the questions were gear towards <span style="color: #000000;">image quality, usage scenarios and lens requirements. Most of the questionnaire was still about DSLRs and video, and that the “MF stuff was new”.</span></p>
<p>Rumors are running rampant that Nikon will launch a medium format body using the 50mp sensor that everyone else is using, and we’ve heard the same about Sony entering the field. Canon has been looking at the feasibility for years, and have said they want to enter more “professional” markets due to the declining consumer market.</p>
<p>Source: [<a href="http://www.northlight-images.co.uk/canon_medium_format_2ff.html" target="_blank">NL</a>]</p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

I could see this. if canon released "full frame" MF, it would seriously cause a lot of heads to turn canon's way in a big hurry as the current 1.3 crop factor adds dramatic and considerable cost to the lens investment with UWA lenses in MF.

I could be wrong, but even the most expensive systems to date were 1.16 crop - none of them produced the fully 60x45 of traditional 645.

 

[lintoni]

645 for MF was/is the equivalent of APS-C, most MF systems were 6x6cm or 6x7cm.

 

[ahsanford]

As I've posted elsewhere, consider that you can't enter the MF market with just an outsourced sensor. You need a new stable of lenses, too.

Think of how many mounts that the big 2 are currently supporting: Nikon has CX / DX / FX mounts already, and Canon has EF, EF-S, PL and the spectacularly-well-supported EF-M [cough cough].

I just don't see either taking on another mount. That's a massive investment to just get a foot in the door of a very competitive marketplace -- making your money back is questionable in that environment, regardless of your Brand's appeal.

What I could see is Canon or Nikon doing is using their size/cash to get a leg up in MF. They could either:

• Buy an MF company outright. "All your base are belong to us."
• Strike an m43-like licensing deal with a current MF company to share the mount design; all current lenses at this company plus all of Canon or Nikon's new lenses in this design would work with each other's bodies. That way, Canon or Nikon (whoever does this) only needs to come out with a great body and they can hit the market running. As this (in the long term) likely will mean the end of the current MF company, one would think that they'd have to be pretty desperate to accept these terms, or they'd charge nearly as much as selling the entire company for such an arrangement.

And for those saying that FF will get to MF quality soon, the Camera Store did a head to head to with the D800 against the new Pentax MF rig with this new sensor, and from what little I saw, it wasn't really that close. Shockingly, the larger sensor prevailed.

- A

 

[rrcphoto]

645 for MF was/is the equivalent of APS-C, most MF systems were 6x6cm or 6x7cm.

true 6x6 being the most common - but it's certainly a lot closer than the 4.4x3.3 currently being said is medium format - that's almost like calling m43 full frame.

 

[Loswr]

... there are just more leaks coming from Nikon.

^^This

I've said for years that Canon's weather sealing is superior to Nikon's, and the greater number of Nikon leaks just proves my point.

 

[weixing]

Hi,

... there are just more leaks coming from Nikon.

^^This

I've said for years that Canon's weather sealing is superior to Nikon's, and the greater number of Nikon leaks just proves my point.

This is a good point.... Ha ha ha... ;D ;D ;D

Have a nice day.

 

[tolusina]

.....Nikon/Photo Rumors guy seems to have more reliable and better sources...

ru·mor
ˈro͞omər/
noun
noun: rumour; plural noun: rumours; noun: rumor; plural noun: rumors

1.
a currently circulating story or report of uncertain or doubtful truth.

---
A rumor then, is anything but a true indicator of anything.
The more outlandish and preposterous a statement, the better rumor it can be.
What you might be looking for is http://canonpressreleases.com or http://nikonpressreleases.com

If you're seeking reliable rumors, I'm pretty good at making isht up.
Canon's long anticipated 3D will use a true 60x45 MF Foveon type sensor and is scheduled to hit stores on October 32, 2014.

 

[AcutancePhotography]

If you're seeking reliable rumors, I'm pretty good at making isht up.
Canon's long anticipated 3D will use a true 60x45 MF Foveon type sensor and is scheduled to hit stores on October 32, 2014.

Rats, and I am working that day. Go figure the odds of that huh?

 

[jeffa4444]

ahsanford

I concur more likely they would buy out Phase One or Hasselblad or strike deals with them. Its not that long ago that the rumor was Canon was looking at Phase One.

 

[Lee Jay]

IT'S THE SENSORS STUPID!!!!! THE PEOPLE WANT A SENSOR LIKE NIKON HAS IN THE 810!

As long as they include an AA filter.

 

[Lee Jay]

If you're seeking reliable rumors, I'm pretty good at making isht up.
Canon's long anticipated 3D will use a true 60x45 MF Foveon type sensor and is scheduled to hit stores on October 32, 2014.

Rats, and I am working that day. Go figure the odds of that huh?

You must be a dentist.