Perhaps it's an STM lens? We assume is USM, but perhaps this is targeted primarily at video?
Sorry, those two reasons don't undo how nuts this looks at first glance.
neuroanatomist said:24-70mm f/4L IS?
WTF? Just.....WTF?!?
neuroanatomist said:24-70mm f/4L IS?
WTF? Just.....WTF?!?
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Orangutan said:Pure speculation here, but this could be a video-oriented lens. It will likely be parfocal, possibly with an internal zoom mechanism. To do this out to 105mm would make it a lot more expensive, heavy, and not necessarily more marketable to the video crowd.
Again, this is just a guess.
robbymack said:This does seem silly, can't see why anyone would want this over the tamron f2.8 vc.
ahsanford said:70-200 F/4 $629 (<-- an absolute bargain like the 17-40L is)
70-200 F/4 IS $1,099
70-200 F/2.8 $1,299
70-200 F/28 IS II $2,099
Extrapolating this to the 24-70, this might look like:
24-70 F/4 $1,099?
24-70 F/4 IS $1,999?
24-70 F/2.8 (II) $2,299 (<--- this one exists for sale today)
24-70 F/2.8 IS $3k+? Rare stamps? Left testicle?