clarksbrother said:Canon Rumors said:There's plenty of market research that says 5D buyers don't care about 4K on DSLRs and that the % of sales of "5D" cameras for the primary purpose of video is single digits.
I think you misread; note that I said, video, not 4K. I also said that somewhere around 50% of users CARE about video, I said nothing of primary purpose. I would agree that the primary purpose of probably 9 out of 10 5D buyers is still. But video most certainly plays a role. For many people, 4K is a bit of a litmus test for manufacturers. It's a clear indication that they are willing to innovate and provide the end user with the best feature set it can. Think of it like purchasing an expensive car. If you're spending $60,000 on a new car, and it doesn't have heated seats, LED headlights and satellite navigation, no matter how good the engine/transmission are, you're going to ask yourself what the heck the manufacturer was thinking. That car manufacturer, just like Canon, is not a market provider of one. Yes, their product may in fact serve the needs of the consumer quite well. The problem is, someone else may do it better, for the same price. (With heated seats...)
That's a poor analogy, there's a lot of $60,000+ performance cars without heated seats and Nav, because those features simply aren't important to the purpose of the vehicle, and they can even be a negative.
clarksbrother said:I don't think anyone is asking that. The advantage of the 5D series is that it takes great stills, and you can still capture some video that will stack up against the best of what's on the market - it may not be nearly as easy to do that, but the capability is there. As for the, "Let someone else make the 4K camera" part, I know many company executives across a broad spectrum of industries that would be HORRIFIED by taking that stance in any market (I'm not referring to 4K, I just mean the ethos of, "Let someone else eat our lunch."
Canon wants to make a great 4K & 8K workflow, why waste time making bad 4K cameras?
The 1D C proved people didn't want the DSLR form factor for 4K workflow, even when pricing was cut almost in half, way more people chose the 1080P C300.
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