Interesting to note that Canon is using the same timing to announce the R5 Mk2 / R1 that they used for the R3.The point wasn't about information, it was about placing a preorder with the NY-based retailers (B&H, Adorama). For example, pre-orders for the R3 went live at 6 AM EDT. Preorders placed at B&H before about 8:30 AM EDT were filled from the first batch they received (I ordered at 6:45a and got my R3 the day after Thanksgiving). Orders placed after about 8:30 AM EDT were not filled for a few months (the following February, IIRC).
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