Canon needs to respond with SOMETHING

ahsanford said:
One might imagine -- if Sony's imaging systems are to be sold-off or downsized -- that Canon or Nikon might make a formal play to buy-out their sensor business.

Imagine a 5D4 with the next-gen of the D800 sensor... ::)

Even more ... if canon buys away Sony's sensor division ... what is Nikon going to put in it's next high-end ? They can't match that with their own sensors, it seems. Sounds like a solid move for Canon.
 
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ahsanford said:
AlanF said:
Sony is making a bigger loss than expected, announced today, and it is rated at junk bond status.

http://www.bbc.co.uk/news/business-27234511
One might imagine -- if Sony's imaging systems are to be sold-off or downsized -- that Canon or Nikon might make a formal play to buy-out their sensor business.

Sony won't be selling off their sensor business. Sensors is what Sony does now, and it's one of their more stable and reliable divisions (even if it isn't making much money.) Sony might sell off other electronics divisions, like they are dumping PCs, they may even sell off their camera business, but I highly doubt Sony will be dumping their sensor business. It's one of the primary reasons their bond status is junk...they have poured billions into sensor fabs and sensor R&D. And like it or not, Sony sensors are beginning to show up everywhere. Video cameras, security cameras, astro imaging cameras, DSLR and mirrorless cameras, etc. Within a decade, the Sony sensor business should be profitable (assuming they slow down on the shotgun approach to R&D and products/markets.)
 
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I do agree that Canon still has a convincing portfolio at the high end. We have had megapixelraces in the past and AFpoints-races seems next... We all know that only the final result counts and not the specs .

However, marketshare and past successes are quickly forgotten. My past Nokia 6310 still IS a fantastic product, has fantastic battery life, perfect radio (antenna), rock solid and weatherproof... And easy to repair if something was broken.
Still we all decided to choose for a large screen, crappy batterylife and phones that fail when they are even close to a damp cloth.
We all know that a phone is not a camera ;) ... not a DSLR anyway!

Canon might be technically strong, but their mid-range is always crippled somewhere (fps,iso,af). The 7d got it right when it was launched, but the 70d is only special (compared to the other brands) for its video af. This only means that the other brands get opportunities to steal customers with specification-rich products.

So yes, some real launches instead of press releases of sold lenses, cps changes or other "delay-releases".
 
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JorritJ said:
Yes, 7d2 with 5d3 noise/iso performance please! :)

scotty1.jpg
 
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AcutancePhotography said:
All these manufacturers are just falling into Canon's trap. Canon, by letting all the other manufacturers innovate first, will lure them into a sense of security and profit. Just want Canon wants them to do. ;D

Then, like a puma, Canon will pounce!

Canon is breaking the old paradigm that innovation needs to be done faster than its competitors. A new business plan. ;D

How about "slow and steady wins the race"...
 
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neuroanatomist said:
mackguyver said:
unfocused said:
ahsanford said:
Imagine a 5D4 with the next-gen of the D800 sensor...
I'd rather not.
Me, too. I bet my new 64GB Sandisk Extreme CF card would only hold about 100 photos ;) :o

64GB!!!! Get with the times! People use 64GB cards in their GoPros :)
That's what Small JPGs are for… :P
 
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Kcray85 said:
http://store.sony.com/sony-alpha-77-m2-dslr-zid27-ILCA77M2/cat-27-catid-All-Alpha-77-Cameras

Sony just release what appears to be an awesome camera, especially for the price. I am committed to Canon myself, but I think some people are starting to think about switching because these others like Sony are upping the quality of their products.

Canon doesn't have anything close to the 24mp, 79 AF points and 12 FPS...especially under $1500.

Curious to see what everyone else's thoughts are on this new Sony and where you think Canon falls within the competition.

The 70D, 6D and 5DII/III are all close to 24mp, and we don't know yet how well the AF points and FPS work in practice (how many people who buy cameras, let alone to the extent that Canon & Nikon should care, care about either of those things anyway?) For all I know, it may be a very good camera, but have you ever used an SLT? The IBIS is nice, the EVF is nice (though I realize they're not for everyone), but Sony's previous SLTs suffer from lousy high ISO performance, due in part to the focus mechanism which diverts some light from the sensor. Unless Sony has done something (aside from jacking up in-camera JPEG noise reduction) to improve this, I'm not interested - I wish they would just make these things fully mirrorless and be done with it (is there any reason why an A-mount dslr-looking camera can't be mirrorless?).

I'm not anti-Sony at all (I love my A7r, for all that I occasionally yell at it), but barring some revelation in forthcoming reviews it's hard to imagine why someone who doesn't already own a Sony A-mount body would choose this over a 70D or D7100 or even a Pentax K-3 (or whatever the newest one's called).
 
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AlanF said:
Sony is making a bigger loss than expected, announced today, and it is rated at junk bond status.

http://www.bbc.co.uk/news/business-27234511

I noticed that today as well. It seems it's Sony that has to respond with something, to their shareholders.

As for "some people are starting to think about switching", that's nothing new. Though I personally have never given switching brands much thought as it's financially not viable. I like my Canon lenses so I use their bodies and actually, I'm pretty happy with what I have. More, bigger, better is always great but I have learned to be happy with the present and the future will bring what it will. Maybe that makes me the perfect Canon customer. Maybe some will consider jumping ship but just remember, you'll have to ditch your gear and buy Sony's or third party stuff. It would have to be something so stellar and amazing as well as something Canon could or would never match for me to even give it a thought. Then again, my crop days are behind me and everyone's circumstances are different.
 
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If you look at the latest announcements here on CR, you see lots of new, and sometimes innovative products from Canon's competitors, followed by discounted offers for Canon products. Sigma releases a new lens that crushes Canon's similar products? Canon offers a discount on some semi pro camera body. Sony produces new camera that many folks here lust for? Canon takes US$ 200 off their 6D. And so on ...

Some here may remember a semi recent thread here about the rapidly declining photographic market, DSLRs down 19% last year, precipitous decline in lens sales. This may not be the correct time for big investments in new, risky products.

Like it or not, but given current market conditions Canon could well make the most sensible business decisions at the moment.
 
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Canon does not respond, simply because they are making money while Sony and other imaging companies are losing a ton of money. Sales of digital cameras in general are poor, with P&S and Mirrorless being weakest. Introducing a major new product incurs a huge amount of cost, which comes directly out of profits. Unless the new product is going to make a profit, its better to stick with the existing one that has all the development and tooling costs already paid for, so every sale is quite profitable. Its not a good time to be throwing money away on new product releases that won't generate enough income to break even.


When Canon does come up with a major new product, you can be sure that it will have been researched and will sell. Profits are never guaranteed, but Canon has a good track record. In the meantime, look for products that are minor upgrades, basically a new label and a couple of software features added, but nothing that requires huge tooling expenses.
 
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dak723 said:
Perhaps us old-timers think differently, but what I want in a camera is reliability and the ability to take good pictures easily. I'm amazed at the number of folks that need a new camera every couple years. I would rather have a camera that lasts for as long as possible - cameras are expensive!

I had the original digital rebel since it was introduced. I only bought a new Canon 6D when the AF started going wacky. It still took pictures that were plenty good enough for outdoor use. I don't need more megapixels, higher ISO, more than 1 AF point, or many of the newfangled bells and whistles. If you like bells and whistles, check out the Sony. If you want a camera that lasts 10 years, has an excellent lens lineup, and takes excellent photos than you can stick with old-reliable Canon.

I disagree
 
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Mt Spokane Photography said:
Canon does not respond, simply because they are making money while Sony and other imaging companies are losing a ton of money. Sales of digital cameras in general are poor, with P&S and Mirrorless being weakest. Introducing a major new product incurs a huge amount of cost, which comes directly out of profits. Unless the new product is going to make a profit, its better to stick with the existing one that has all the development and tooling costs already paid for, so every sale is quite profitable. Its not a good time to be throwing money away on new product releases that won't generate enough income to break even.


When Canon does come up with a major new product, you can be sure that it will have been researched and will sell. Profits are never guaranteed, but Canon has a good track record. In the meantime, look for products that are minor upgrades, basically a new label and a couple of software features added, but nothing that requires huge tooling expenses.

+100
 
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