arco iris said:
You should change your metaphor, it is is Canon who are chasing today .
Sony as one example sold more cameras in South Korea than Canon and Nikon in 2013 and I think the rest of the world will go the same way , from large SLR to smaller but with a FF sensor.
Canon has never chased anyone. They never chased anyone in the past, and they are not chasing anyone now. Canon does what Canon does, for whatever reasons Canon decides to do them. People are constantly complaining about how "Canon hasn't
responded to <pickyourpoison>" and "Canon MUST
respond to <yaddayadda>"...they constantly complain, because Canon is not in the business of "responding" to anyone for anything...never have, and I don't have reason to suspect they ever will.
Canon builds products for THEIR customers. They build EXCELLENT products for THEIR customers. The fact that Canon builds excellent products for their customers is the reason why they are one of the top imaging companies in the world, and the top photography company in the world. Canon delivers what their customers ASK for, and they make sure that what they deliver lives up to the expectations their customers have, and their own reputation.
Nikon is a very different company. Nikon has practically made a reputation out of doing two things: Responding to competitors products (and responding extremely late, well beyond the time when the ship sailed and the train left the station), and creating
hyperniche products like the Df or a
24karat gold plated, lizard-skin gripped $12,000 trophy camera that no one cares about other than as a curiosity on the internet every so often (oh yes, that thing
really does exist...which actually blows my mind... ???). Sony doesn't even seem to
have a plan, it's just "*BLAMM!* Shotguun and Ho'yeah! Let's see wut sticks!

" wild-west product design and production that's burning their funds and burying them in a hole so deep and filled to the top with debt they will never be able to see sunlight again (let alone pay off).
Canon is not, and will not, be
responding with anything to any competitor's product any time soon. Canon will release the 7D II, or the 5D IV, or the 1D XI or whatever the next big thing is when THEY decide it meets the necessary requirements and is capable of maintaining and building up Canon's reputation as the worlds top (and most profitable) photography company. When the next big thing is released, it WILL be a phenomenal product that DOES live up to Canon's reputation as a top-notch photography company,
and even if it doesn't have 25 stops of DR, 150 megapixels, 100fps, a 900 image frame buffer, a 200 point AF system that works in both mirror mode and live view/video mode, a 12000ppi 10-bit full-color high DR 60fps EVF and quad memory card slots supporting both CF and CFast2 all for the rock bottom low price of $500....good grief ppl....do you realize what you all sound like when you bring up the "Canon MUST respond!" and "Canon charges too much!" and "I want this, and
this, and
that, and
OH YEAH THIS THING TOO! AND IT HAS TO BE $1500!!!!!!1!1!111111~~! *gimmegimmehgimmeeeenglfheee* *gasp* *GASP* *SUUCKING IN AIR....*"?

:
Bleh...it would be a wonderful day if everyone could just be happy with the fact that pretty much every single camera on the market today puts nearly every camera from the film era to complete and total, utter shame when it comes to IQ. Even when it comes to drum-scanned large format film, while you gain in resolution, even that can't really touch the color depth and brilliance of a high resolution digital sensor these days.