Canon registers a new RF mount lens
- Thread starter Canon Rumors Guy
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I understand your concerns and frustration. Unfortunately with the ongoing chip shortages, I would not expect any camera manufacturer to readily meet demand for newly released products. The best advice I have is pre-order as soon as the product is announced and hope for the best. So far that approach has worked for me both locally and via internet orders.
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I concur with your statement, John but think what Sanj is referring to here is, "Why come out with new lenses in a market where you are not even able to meet demand for already announced lenses?" Just adds more buyer frustration to the order process that further inhibits your ability to get older RF lenses. If you are unable to meet demand for it, which we understand, just hold off awhile until such time when you CAN meet demand.
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I'm still dreaming of that long ago rumoured 14-21 f/1.4. I think I'm in the minority there, but I like to think I'd put that puppy to good use. RF already has everything I really need to switch from EF to RF, but that would have me re-thinking some transition plans.
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Might be a one to two year delay if they take that approach? Best estimates is that chip shortages into Q1-Q2 2023. Yikes!! There is no great solution to the problem and understand the frustration.
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It's a $20,000 24mm cine with a vertical rather than horizontal anamorphic squeeze which will be released with a new cine camera with a FF sensor sporting a 1:2 crop for the new theaters where they don't have a front screen and every one just sits in the dark watching the movies being streamed on their cell phone.
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I changed my mind. Since my girlfriend won’t let me own the 70-200mm and the 100-500mm (something about too much overlap and overkill) I am hoping for a 200-700mm (Not 600mm because Canon should beat out Sony] to “complement“ the 70-200mm and kill off her argument because there’s overlap anymore 
come on canon!
come on canon!
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I surely succumb to the 'Amazon prime' expectations - not having to wait more than about 2 days for anything I want. But I don't think businesses can survive just waiting. If they did, people on this forum would be writing Canon off for dead - 'no announcements in x months, i guess the RF system is dead. I'll go buy a Sony.' In the court of internet forums, they can't win.
Since they have to make money to stay in business, it is in their best interest to sell whatever they can make as they go along. Some money coming in is better than none. Many auto manufacturers are doing this now. No cars on the lot, but you can go in and buy one to your spec and a spot in the production queue for when the facility can start back up. They need your deposit to try and stay in business. I had to get a new cell phone this weekend. People were being told to expect to wait at least 3 months for the new iPhone (pre-orders expected to well out pace manufacturing capacity, even though Apple has some pretty iron clad contracts for production time). Samsung S21s are indefinitely back ordered as well.
Its not a Canon thing. Its a world thing right now.
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I’ll try but she’s pretty firm on the subject. But I really love my 70–200mm F4. So compact, so greatThe 70-200 (especially the f/2.8) is an excellent portrait lens, so perhaps that would sell her on the lens?
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It is a nice and compact lens, I saw one in a display case at Best Buy yesterday (although I wasn't shopping for camera gear). Still, if I replace my EF 70-200/2.8 II with an RF version, it will most likely be the f/2.8 lens. Although many of my shots with the EF 24-70/2.8 II were at f/4 or narrower meaning I may stick with the RF 24-105/4L that I have, many of my 70-200 shots were at f/2.8.
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unfocused
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I was thinking the same thing. Canon has been notoriously opaque when it comes to future lens releases, so this is kind of a roadmap to what will be available down the road.
However, I can understand the frustration if they have a lens you really want and you can't get it for months on end. Or, particularly if you are planning a trip or need it for a specific event and can't get it or even plan on when you could get the lens. The 100-500 being a good example. I thought the shortage was about over when mine arrived last month (after ordering in May) but it's obvious that the shortages continue. I'm happy now, but there are probably thousands of others out there still waiting and wondering when it will show up.
I also get the frustration of those who have been waiting for months on end for a lens that's been backordered and they see Canon announcing new lenses. Whether it is true or not, it is just human nature to assume that these new lenses are eating up resources that could be devoted to the lens you are waiting for. And, there is probably some truth to that, as Canon certainly doesn't have infinite manufacturing lines and presumably, they can only devote those lines to a finite number of lenses at a time.
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Let's see how far you get with that one....we're rootin for you though.I changed my mind. Since my girlfriend won’t let me own the 70-200mm and the 100-500mm (something about too much overlap and overkill) I am hoping for a 200-700mm (Not 600mm because Canon should beat out Sony] to “complement“ the 70-200mm and kill off her argument because there’s overlap anymore
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I've been able to acquire every RF lens I wanted to buy so far (5 of them). Sometimes I've needed to wait a month or two, but I did get them. I also bought Canon's EF-RF adapter which took a month or two.
People of the world have modified their practices due to COVID. As a result, expectations must also be modified.
People of the world have modified their practices due to COVID. As a result, expectations must also be modified.
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As others have mentioned, they are sort of damned if they do and damned if they don't. If they don't announce anything new regularly, they will get killed on social media. This has been happening to Nikon as they went for quite a while without announcing any new products sparking rumors that they were "dead" and with lots of folks claiming it is best to jump ship now as this is clearly a sign of Nikon's demise. Announcing a roadmap can also backfire, as they are constantly criticized for not releasing all the lenses they said they would this year.
What I find rather head-scratching is just how many people are impatient to the point where they need to constantly complain - despite the fact that there are supply issues that are severe. My guess is that almost no one actually needs the camera or lenses they are waiting for. Most people on this forum are already camera and lens owners, so they could just go on using what they have. I understand that forums have mainly become Whining arenas, which, I guess for a person of my generation, is both annoying and mind-boggling. If, as an adult, I whined like a 7 year old child, my parents would have simply told me to grow up. I guess that doesn't happen any more. It is embarrassing to say the least, but I guess many people here have no qualms about embarrassing themselves in front of a world-wide audience.
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Is your girlfriend providing the money for these lenses? Just asking.I changed my mind. Since my girlfriend won’t let me own the 70-200mm and the 100-500mm (something about too much overlap and overkill) I am hoping for a 200-700mm (Not 600mm because Canon should beat out Sony] to “complement“ the 70-200mm and kill off her argument because there’s overlap anymore
I've owned the EF70-200 f/2.8L or F/4L and 100-400L for two decades but I use them for different things. The 100-400 spent most of its life on an APS-C body but has been replaced there by a 150-600 Sigma Sport. The 70-200 is usually on a FF body.
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Here's why:
1. They have design capacity even with temporary supply chain problems. Why have the designers sit on their thumbs, or hold back models that can be produced and sold?
2. Being seen as a design leader wins people to the platform.
3. People who really want a new one can just order the first day. That ALWAYS works.
4. People who really need one (professionals) can always find one at market price, or rent.
5. A released lens that is out of stock is an eventual sure thing for someone who desires it, but not enough to pay a premium.
6. "Out of stock" suggests desirability, and in demand.
7. Manufacturing capacity isn't necessarily as easy to shift from new releases to the one you want as some might think.
8. Supply chain issues are different from manufacturing line capacity. Selling some new lenses doesn't make that chip for the other lens you really want any slower to arrive.
9. Canon knows lots of reasons why they do what they do, and doesn't benefit from sharing them all with the public.
10. (addition upon editing
Because the new normal of "if you want anything new, you better order the first ten minutes" is superlative marketing and buyer motivation. Absolute marketing gold. Scarcity, cachet, prestige. All diminished if they are perpertually in stock on every new release from the day of release, and all the worriers can "first read the reviews."
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