Canon Sells More DSLRs Than Anyone Else in 2012

[Canon Rumors]

<div name="googleone_share_1" style="position:relative;z-index:5;float: right; /*margin: 70px 0 0 0;*/ top:70px; right:120px; width:0;"><g:plusone size="tall" count="1" href="http://www.canonrumors.com/2012/12/canon-sells-more-dslrs-than-anyone/"></g:plusone></div><div style="float: right; margin:0 0 70px 70px;"><a href="https://twitter.com/share" class="twitter-share-button" data-count="vertical" data-url="http://www.canonrumors.com/2012/12/canon-sells-more-dslrs-than-anyone/">Tweet</a></div>
<strong>Even at the high end


</strong>For all the flack Canon gets from us passionate pundits, they continue to sell more DSLR cameras than anyone else.</p>
<p><strong>Interchangeable Lens Camera Marketshare for 2012 (Japan)</strong></p>
<ol>
<li>Canon 28.6%</li>
<li>Nikon 25%</li>
<li>Olympus 14.3%</li>
<li>Sony 13.3%</li>
<li>Panasonic 11.3%</li>
</ol>
<p>An interesting note about Canon, if you remove the lowend of the DSLR market (Rebels, D3xxx/D5xxx), Canon’s marketshare increases. I imagine the 5D Mark III plays a big part in that, as well as the EOS-1D X.</p>
<p>Canon’s performance in the mirrorless segment cannot be properly measured until the 2013 numbers come in. For 2012, they sat at 2.1% marketshare.</p>
<p>Source: [<a href="http://www.sansmirror.com/newsviews/bcns-preliminary-2012-numbe.html" target="_blank">TH</a>] via [<a href="http://bcnranking.jp/news/1210/121029_24049.html" target="_blank">BCN</a>]</p>
<p><a href="http://www.bhphotovideo.com/c/product/827036-REG/Canon_5253B002_EOS_1D_X_EOS_Digital.html/bi/2466/kbid/3296" target="_blank"><em><strong>Canon EOS-1D X at B&H Photo for $6728</strong></em></p>
<p></a></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[spam]

An interesting note about Canon, if you remove the lowend of the DSLR market (Rebels, D3xxx/D5xxx), Canon’s marketshare increases. I imagine the 5D Mark III plays a big part in that, as well as the EOS-1D X.

These numbers are including mirrorless, so Canon's marketshare is bound to increase if you remove low end which means removing most of the mirrorless models.

 

[dan]

awesome, i contributed to this sale figure. got my 5d mark iii after being fess up with nikon latest QA.

 

[Loswr]

But.....but.....Nikon is "better," isn't it? DxOMark says so, it must be true. What am I missing?!? Oh, wait, I know....REALITY.

 

[jondave]

But.....but.....Nikon is "better," isn't it? DxOMark says so, it must be true. What am I missing?!? Oh, wait, I know....REALITY.

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

 

[Loswr]

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

Ahhhh, so the majority of people are intentionally buying inferior cameras, or are not savvy enough to determine what's a better camera. If that thought is what lets you sleep at night.....

 

[bdunbar79]

But.....but.....Nikon is "better," isn't it? DxOMark says so, it must be true. What am I missing?!? Oh, wait, I know....REALITY.

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

No. Just, no.

 

[Bombsight]

The majority has spoken.

I'm a believer! ;D

 

[RLPhoto]

There is nothing like canon primes. Fantastic.

 

[jondave]

The majority has spoken.

I'm a believer! ;D

Yes, this is a glorious day for Canonistas in this forum. Better make this post sticky for future references for those who dare bash Canon again...

 

[Chosenbydestiny]

The high price of the 5D mark III at launch in combination with it's more massive appeal compared to it's direct competitors may have also helped =P

 

[Albi86]

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

Ahhhh, so the majority of people are intentionally buying inferior cameras, or are not savvy enough to determine what's a better camera. If that thought is what lets you sleep at night.....

No, they're not savvy enough. Even shop assistants who advise people are not savvy enough.

By definition, masses of people can't be made of experts. It's quite clearly a paradox.

In fact, if we go by the number of units sold, then the 18-55 IS and the 50/1.8 are likely to be considered as the best lenses ever. Or in the same way, if Canon sells more rebels than 1DX, then Rebels are better.

Quite a childish way of reasoning.

 

[bdunbar79]

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

Ahhhh, so the majority of people are intentionally buying inferior cameras, or are not savvy enough to determine what's a better camera. If that thought is what lets you sleep at night.....

No, they're not savvy enough. Even shop assistants who advise people are not savvy enough.

By definition, masses of people can't be made of experts. It's quite clearly a paradox.

In fact, if we go by the number of units sold, then the 18-55 IS and the 50/1.8 are likely to be considered as the best lenses ever. Or in the same way, if Canon sells more rebels than 1DX, then Rebels are better.

Quite a childish way of reasoning.

What's interesting is that you list two lenses that obviously sell more units due to price, in my opinion that is. Now take DSLR's. Everybody complains about how Canon is overpriced relative to Nikon. Yet they still sell more of them. I'm going to guess it's because the majority of the market believes Canon to be a better DSLR. There has to be some reason why this is, don't you think?

 

[dlleno]

An interesting implication to the data us that canons low end market share is not as high, maybe equal or that Nikon may lead in this segment

 

[Albi86]

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

Ahhhh, so the majority of people are intentionally buying inferior cameras, or are not savvy enough to determine what's a better camera. If that thought is what lets you sleep at night.....

No, they're not savvy enough. Even shop assistants who advise people are not savvy enough.

By definition, masses of people can't be made of experts. It's quite clearly a paradox.

In fact, if we go by the number of units sold, then the 18-55 IS and the 50/1.8 are likely to be considered as the best lenses ever. Or in the same way, if Canon sells more rebels than 1DX, then Rebels are better.

Quite a childish way of reasoning.

What's interesting is that you list two lenses that obviously sell more units due to price, in my opinion that is. Now take DSLR's. Everybody complains about how Canon is overpriced relative to Nikon. Yet they still sell more of them. I'm going to guess it's because the majority of the market believes Canon to be a better DSLR. There has to be some reason why this is, don't you think?

Then we totally agree: sales figures mean nothing to us end users.

Pros and other people who are heavily invested in a system are obviously reluctant to change system. Canon has had the lead for more or less 20 years and they're still getting revenues on that, so it's hardly a measure of the situation in this exact moment.

On the other hand, consumers have most likely no deep understanding of specs, graphs, etc, and are heavily influenced by advertising, discounts, and whatever. So their choice is also hardly relevant in determining who is better than who.

 

[bdunbar79]

I totally get that. Do you think then, that Canon advertises better, influences the market more? You're right, as a pro I never really paid attention, but maybe this is the case?

 

[Albi86]

I totally get that. Do you think then, that Canon advertises better, influences the market more? You're right, as a pro I never really paid attention, but maybe this is the case?

Nikon 1 system is all but utterly marvellous, yet appartently it sells like hot cake. The same can be said about the iPhone series, and many other "trendy" things.

I think a lot of things are to be taken into account, but recently it seems to me that best selling products are those that look cute and have an almost non-existent learning curve. These features appear to be more important than the end result or the value for money.

So ultimately it might well just be that Canon cameras look more slick and are easier to use.

 

[Loswr]

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

Ahhhh, so the majority of people are intentionally buying inferior cameras, or are not savvy enough to determine what's a better camera. If that thought is what lets you sleep at night.....

No, they're not savvy enough. Even shop assistants who advise people are not savvy enough.

By definition, masses of people can't be made of experts. It's quite clearly a paradox.

In fact, if we go by the number of units sold, then the 18-55 IS and the 50/1.8 are likely to be considered as the best lenses ever. Or in the same way, if Canon sells more rebels than 1DX, then Rebels are better.

Quite a childish way of reasoning.

Quite an oversimplification, something children do frequently, although in that case it's usually not intentional obfuscation. Obviously, the market as a whole is segmented - a large customer base at the low end choosing between Canon xxxD vs. Nikon D3xx/D5xx, fewer choosing between Canon 5D-series vs. Nikon Dx00, Canon 1-series vs. Nikon Dx, etc., and in aggregate, more buyers preferred Canon.

You own choice may have landed you in the minority, that's perfectly fine. Denigrating others whose choice puts them in the majority...well, that seems childish to me.

 

[MaxPower]

So ultimately it might well just be that Canon cameras look more slick and are easier to use.

For me this was true, I don't like the Nikon look and feel.
So I buyed two canon bodys this year, ignoring the D7000 and D600 totally as valid choices.

 

[Albi86]

Alas, Nikonistas will say that us Canonistas all over the world live in a false reality... the number of cameras sold does not make one the better camera.

Ahhhh, so the majority of people are intentionally buying inferior cameras, or are not savvy enough to determine what's a better camera. If that thought is what lets you sleep at night.....

No, they're not savvy enough. Even shop assistants who advise people are not savvy enough.

By definition, masses of people can't be made of experts. It's quite clearly a paradox.

In fact, if we go by the number of units sold, then the 18-55 IS and the 50/1.8 are likely to be considered as the best lenses ever. Or in the same way, if Canon sells more rebels than 1DX, then Rebels are better.

Quite a childish way of reasoning.

Quite an oversimplification, something children do frequently, although in that case it's usually not intentional obfuscation. Obviously, the market as a whole is segmented - a large customer base at the low end choosing between Canon xxxD vs. Nikon D3xx/D5xx, Canon 5D-series vs. Nikon Dx00, Canon 1-series vs. Nikon Dx, etc., and in aggregate, more buyers preferred Canon.

You own choice may have landed you in the minority, that's perfectly fine. Denigrating others whose choice puts them in the majority...well, that seems childish to me.

In fact I never denigrated anyone for choosing Canon. It would be quite peculiar, since I also did it.

I am stating that assuming who is better than who on the basis of sale figures is absolutely ridiculous, and that indeed this is oversimplifying. I agree, something children do frequently.