EOS-1D X Mark III
- Jan 29, 2011
The point is, I suppose, Canon don't compete in the lighting market in any depth and they never have, so why should we expect any different now?Just a mediation on where things stand today. Most readers here know of Canon's important contributions to the development of flash photography--but what signs do you see that more will follow? How long can a company, or a division of a company, sustain itself on past achievements?
What conversations would we be having now if Canon had just kept making incremental upgrades to dSLR's instead of going so deeply in on mirrorless? Are there any rumors of similar boldness with lights?
Harsh or not, it's Canon that will have to determine how to compete in a market where reverse-engineered--or even stolen--tech can be produced quickly in mass quantities. (I believe lighting is less complex and difficult to manufacture cheaply than today's camera bodies and lenses--but that too might quickly change. It would take a lot to convince me that Yongnuo and other such companies aren't backed by silent partners with very deep pockets.) Or Canon might decide to throw in the towel and tolerate dwindling sales of Speedlite systems that look run-of-the-mill and overpriced in 2021.
Canon make monitors, but they are not in the market of bulk consumer TV's and never have been, why should we expect anything from them in the field?
As for "harsh", that wasn't about your desire for more (which I feel is misplaced), it was pointing out your comment of no innovation simply isn't factually accurate. I believe it is misplaced because there are a myriad of specialist lighting companies covering every range of prices, power, accessories etc etc already and Canon have never tried to compete with them.
When all his said and done there is more range of flash systems and capabilities than ever before, I look to Profoto, Broncolor, PCB, Godox, Yongnuo et al to give me the flash products I want and need, meanwhile I look to Canon, FujiFilm, Nikon etc to give me the cameras I want and need.