Diko said:
rrcphoto said:
jeffa4444 said:
If you want to see an accurate picture of the overall market (not broken out by manufacturer) then the CIPA data is the most accurate. GfK provide data that the manufacturers buy, the Sony Rumors data I would take with a pinch of salt.
CIPA isn't really that accurate since it deals with shipments.
I would appreciate if you'd be so kind to elaborate.
Aside from shipments != sales. I agree. And yet what could you more share on that?
well it's hard to determine trends.
a good example is Fuji rumors today is all excited over MILC growing 5% marketshare this year.
well did it? sony I'm sure stopped shipping as many SLT's once they started up the A7 line. a 3% change in inventory management strategy makes it look like there is a trend.
then you have mass discounting. half the MILC volume in japan is probably sold at 50% of retail. probably less than 10% of DSLR volume is sold at 50% of retail.
(yes pulling numbers out of my arse.. however a quick scan through amazon.jp shows that the top sellers of MILC are all deep discounting - but people are paying full retail for DSLR's).
what's a more healthy marketshare?
is it more healthy for canon to sell a 5D Mark III or a 6D at near MSRP versus a 20-30% discounted A7 that sony is begging for people to use? the 5d Mark III has been out in the wild for nearly three years. the A7? a little over a year.
but some think that's a "hot seller".
stats can lie - but if the market is going to live and die by MILC"s .. the camera industry is in serious trouble.