unfocused
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I suspect Canon does like many companies and pays a third-party to do the monitoring for them, as it is much more cost effective. Now that doesn't mean that there is an actual person anywhere reading these comments. Instead, what happens is a bot scours hundreds of sites looking for keywords, phrases and combinations of words for dozens or hundreds of different clients and then sends a summary to each client.Not only that, I suspect it means that if they do peruse the forums here, they'd rapidly get the impression that many posters here are clueless about reality and reach the conclusion that there is not sufficient business-relevant wheat to be gleaned here from among all the asinine chaff.
An individual or team at Canon is most likely assigned to go through the reports and flag anything that needs to be moved up the corporate ladder.
For example, Canon might have had someone looking for "R5" and "Overheating." When that combination of words hit an alarming number of instances they knew they had a problem. Similarly, they might have the bots looking for "Canon," "Mirrorless," and "Freezing."
They probably even get data that shows how frequently Nikon, Sony and Canon are associated with positive and negative terms, just to spot trends. For example the report might tell them that in 2015, 70% of Nikon mentions were positive, while 80% of Canon mentions were positive, while in 2022, 80% of Nikon mentions were positive and 80% of Canon mentions were positive.
You are correct that individual comments are of no interest to Canon, but I am reasonably certain that they are monitoring this and other sites as an early warning system and to do basic corporate research. We are aggregate data and they want that data, but individual opinions are just that, individual opinions. (Wisdom of the crowd = significant. Individual opinions = insignificant).
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