- Jul 21, 2010
The RF 24-105/4L, and the EF 24-105/4L (I and II) before it, are kits lenses for FF bodies so of course they're popular. That actually supports my point – when you buy your first FF body, you need a FF kit lens to go with it. I suspect Canon's data show that the people who are 'upgraders' and buy >1-2 lenses also upgrade their body (likely more than once). That's actually an argument for having separate, incompatible mounts that 'force' those wanting to upgrade to buy new lenses to go with their new body and vice-versa.Yes, there are certainly many people who never get beyond owning a kit lens or a double lens kit, but I would think that the market for additional lenses is still huge and very profitable. And even if people only buy a singe kit lens, if that kit lens is a new RF model, that's another lucrative sale that Canon wouldn't have made if users didn't move from DSLRs to RF. The most popular RF lens is probably the 24-105mm F4L - that's a thousand dollar lens, and heaven knows how many of them Canon has sold.