I think DXO is quite genius and deliberate with their scoring system.
The male gender sure has a strange willingness to argue over anything and everything. Just like with sports, audio gear, computers, video game systems, cars, and so on. Having numbers to argue over regardless of how meaningless and wrong those numbers might be, is like fuel for the flames. Even better when those numbers are dumbed down as much as possible. "7 is better than 6.9! Your choice sucks! You loser of purchasing crappy low scoring gear!"
I would be very curious to see if DXO has calculated the number of sales conversions they get when people visit to see DXO scores. Are most of those people just visiting to get numbers for arguing or are most of them actually using DXO to make a purchase choice?
I would think that someone who is already in a camera system is purchasing their gear based on a need rather than just trying to find the highest scoring lens to purchase regardless of being useful for their work. I don't think many people are trying to decide between a 50mm prime and a 600mm prime based on which one scores higher.
All of the photo rumors and gear websites know very well that DXO is prime clickbait for readers. All they have to do is post what DXO does and they get their clicks regardless of how controversial the DXO content really is. Much better than having to post a link to a complex review with test shots, charts, graphs, and other more useful data.
Next time I am at a sporting event, I am going to sneak down to the sidelines with a Sony A7s II, the Canon 50mm STM, and a printout of the DXO scores. Those guys using the 600 II lens and 1dx will be full of regret when they see my lens is several points better than theirs and my camera body totally destroys them for sports shooting scores.