I agree, you need to compare apples to apples when it comes to codecs(inter to inter, intra to intra). Intra is almost always worse, and only shines under some very special circumstances, because you are restricting compression across frames.
I agree that the 5dmkiii isn't true 1080, but let's not pretend that the fs700, or the d800 are either. Recording true 1080, in 24bit color, approaches something like 1.2 Gbps. Even with good compression, you can't record at a 50to1 ratio and expect to resurrect true 1080 detail.
Honestly, from what I've seen, I don't see a huge improvement in detail in the fs700 over the 100. That being said, the fs100 seems to be the consensus "best bang for your buck" video solution in that price range. Personally, I'm still waiting for the affordable super-35 sensor cam that actually does something close to true 1080p. The most promising thing I've seen in development is the Kineraw.