jrista said:I would REALLY like to hear from a broad set of editors and art directors to know if that line has even a scrap of truth in it. I don't think DR or even noise are anywhere near the top things on an editors mind when they are critiquing photographs for publication.For one, no one can even gauge the dynamic range of a photo by eyeballing it, and even if they did measure it...what are they measuring? The DR capability of the camera you used to take the shot, or your fully post-processed image that has a myriad of exposure tweaks, curve adjustments, color tweaks, noise reduction, and sharpening applied?
Of course they're not sitting there measuring the DR or noise of final edited that images submitted to them. They judge an image just like anyone else based on the immediate visual, emotional, and artistic value it captures. That said, if there are overt technical deficiencies in the image, be it excessive noise, clipped highlights, or lack of shadow detail, they're going to notice. I'd say this is the photographer's fault rather than the equipment's fault in most instances, as it's the photographer's job to know his equipment and work around its limitations.
Assuming you actually did capture a photo with 14 stops of dynamic range, does that even matter a wit for the final presentation format...in this case print?
The short answer is yes, it absolutely matters. Unfortunately, you have to accept the fact that the image you capture isn't going to reproduce in print nearly as nicely on paper as it does in it's original digital glory. Rather than say, "oh well, it's not going to reproduce anyway" and put in a half-ass effort, it means you put in even more effort to get your digital captures as good as humanly possible.
If your photos are so noisy or have such atrocious DR that an editor dumps them, then the problem is far more likely that you aren't exposing or lighting your scene properly than the fact that the camera shows a minor amount of banding noise in the lower few bits of the 14 available.
Did I ever imply that this is the case? If you can't expose an image properly, you're not going to work professionally. Case closed.
As for IQ...well, even the crummy samples Canon has offered demonstrate that the 5D III will take photos with stunning IQ when they are exposed properly (and that really is the goal).
5DII? Please. I've taken images with my 20D and 1DsIII that are indistinguishable from each other. With enough extra effort in the field and post production, you can get stunning results from lesser gear. That doesn't change the fact that spending hours of additional time in post production isn't cost effective.
There are SO many other things that make a photograph, and many more that make it art. Whether your camera is a stop or two less capable than the competitions is not going to cost you your job with that fancy magazine.
I think we're actually in agreement. My point was that regardless of how an image is used in print, the impact the digital files makes on an editor or art director on a fancy monitor is very important. A stop or two of DR or noise isn't going to be the difference between paying your bills or going broke, but to say it doesn't matter because it won't show up in print is ridiculous. The more latitude you have in your files, the greater the potential to save you time in the field and deliver a better product after the post production process.
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