Now considering that our lenses project a CIRCULAR image upon the sensor, why not sell a camera with a square sensor of 36mm by 36mm?
But think of all the lost vertical grip sales!
I kid.
Also, I think your trig is a little off there. 36 only works because 24 is in the picture -- it's an inscribed rectangle, right? So a square 36x36 wouldn't be covered by the EF image circle and all new lenses would be required.
The idea could work, but it would have to be a slightly different sized square sensor. Rough calcs on a piece of paper imply it would be more like 30x30 without increasing the image circle size.
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