jrista said:
Keep in mind, Canon is a company with a massive presence in "imaging" in general, from general photography and printing to video and cinematography to medical imaging to CMOS fabrication.
That's exactly how they've stayed so far ahead of Nikon, who don't have that diversity. It's nothing to do with the quality of the cameras of the last 2-3 years, it's massive brand recognition.
Canon are still synonymous with quality cameras in many people's eyes.
Why did I buy my first Canon SLR when I joined a design company after my visual communication degree in 1992?
Nigel Mansell had Canon on his car and the fact that the best colour copiers were Canon. I used them a lot in design with the Fiery Postscript RIPs.
I actually didn't know much about their cameras then (I'd had Pentax till that point as everyone in college did) but Canon's reputation in imaging was unparalleled so I bought one of their cameras.
That reputation is still seeing them through. How long will that last?
Brand loyalty ain't what it used to be, and todays hot company is tomorrows museum piece. The landscape is changing, and it could change against both Nikon and Canon in the next decade if they don't keep pace with companies like Sony.
Canon may file a lot of patents, but in the last 3 years, the advancements in camera tech have not really come from Canon or Nikon imho.
Sigma, Sony, Toshiba, Red, Arri, Panasonic, Olympus etc have added far more new tech to this industry than Canon or Nikon have.
Canon owned DSLR video and a friend of mine bought a GH4 after seeing mine, and this week bought his 2nd one, as he shoots weddings.
He says he can't look at his 70D and 6D video footage after using the GH4 for a month or so, so he's switching.
This is from his Facebook page this week:
"August 26 near Gold Coast
Sooo I have decided to sell ALL of my Canon Photography gear as I am mainly shooting video I am going to panasonic!!
I have 6D,70D, 580 flash Canon 17-40 f4,50 f1.8 ,85 f1.8 ,70-200 f4,18-55kit, Sigma 18-35 f1.8, 50-500,1.4x, 12 batteries and LOTS more if your interested please let me know "
This would never have happened in 2009, but now it's getting commonplace. Eventually, that loss of Canon business will add up.
The 5D Mk3 could have been 4K in 2012, and then Canon would have owned DSLR video for years to come but they just let it go with a lacklustre DSLR video range and moving focus to expensive pro vid cameras.
Just my view, no flame war start intended
