transpo1 said:Mikehit said:transpo1 said:Good news for Canon lovers that there are some potentially unpredictable releases out there, especially with regard to MILC cameras.
Canon is now actually starting to disrupt their own product line and shake things up a bit, as recent executives have discussed.
So a company no longer produces new products, they 'disrupt' their own product lines? It seems that being 'disruptive' has become a mark of success....
People may point to Canon and draw analogies with Kodak and Nokia (who actually remained very successful, just not in their original high profile products) but in business, the disruptor is often the first one to go out of business when they realise they cannot maintain their advantage, become ossified in being disruptive for the sake of it and don't know how to develop what they have got.
A company produces new products that disrupt their own product lines before competitors do. This has been talked about in tech / business circles for years. An old school example is that Apple’s iPod mini was selling well under Steve Jobs. But that didn’t stop them with coming out with a new product, the iPod Nano, which was a much smaller version with newer tech. It killed iPod mini sales eventually but became a much more successful product in the long run. Apple came out with a smaller, more advanced version of the iPod before someone else did, hence disrupting themselves.
Instead of using meaningless bullshit words like 'disrupt' why nut use real English and talk about 'product development'? Using words like 'disrupting' is not because it has a genuine use but is done to make themselves sound hip to the younger generation, making them sound like they are breaking away from the old fuddy-duddies who run real companies. Apple was able to carry this myth for years, had people talking about how they were breaking the MS hegemony when in fact they were creating systems that forced you to work they way they wanted you to work, while salting away billions of dollars in overseas tax havens.
I remember one management guru who wrote that when a company talks about 'setting a new paradigm' then run the other way because chances are they do not know what they are doing. Words like 'disruptive' is in the same vein.
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