New EF-M 85mm f/1.8 IS STM Coming? [CR1]

[RobertP]

I think that a 15-85 is more likely. I'd buy a 15-85 to replace the kit zoom. I don't have a use for an EF-M 85mm prime although a native mount macro lens might interest some people.

 

[Maximilian]

It was obvious. The only discussion prior to the release was which one comes first: 50/1.8 or 50/1.4 successor.

We were expecting a 50 1.4 IS USM, we got a 50 1.8 STM with the same optical formula. That's what I meant.

Hi Zv!
I would have described it that way:
From the emotional point of view we were HOPING for the 50/1.4 IS USM.
From the locigal point of view it was obvious that a 50/1.2L successor had to come first to avoid cannibalization.
And as this was not on the hrizon at that time the only logical conclusion could have been the 50/1.8.
Hope dies last.

 

[crashpc]

Max, I´ve read quite "opposite logic" elsewhere. It seems that it´s good idea to sell from lower class first, leave pro´s wanting, and people who can buy cheaply will buy cheap anyway, and not wait for biggest dude (lens) in the bunch - where sales are obviously lower. But who knows.

I´m desperately waiting for some M primes. I really want to jump into M-line all the way - as my only system, but it´s not there yet. So I use big EF primes via adapter.
I see M prime line this way:

22mm f/2 = 35mm eq on FF
32mm f/2 = 51,2(50)mm eq on FF
52mm f/2 = 83,2(85mm) eq on FF
62mm f/2 = (99,2)100mm eq on FF

From 32 to 62mm, these lenses could be stabilized. If these was brighter, I wouldn´t protest, but I don´t believe they´ll ever do that.

I also wish for M4 as a split line like Rebel is now. One would be M rehash, slightly thinner, moderately more controls, maybe even plastic body - really pocketable solution with APS-C sized sensor, and one pro body in size of SL1

 

[Luds34]

I'd loooove this lens for my EOS M... but you're right, an EF mount makes way more sense given the age of the existing 85mm f/1.8

I disagree as an 85mm does exist for for EF and it may be old, but it is good!

The M mount badly needs some native primes. 85mm seems a bit long, but an 85mm FF equivalent would be perfect. Here me Canon? A EF-M 55mm f/1.8 would be perfect. Although I'm this close to picking up an X-T10... available tomorrow?

 

[Tinky]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

God bless America!

Yes you are big. Yes you are important. No I won't judge you all by the arrogance displayed above. But there is a pretty damn big rest of the world out there.

Would it be churlish to point out that the M2, M3, EF-m 11-22 and 55-200 didn't get an American release either and that didn't seem to stop Canon?

 

[Luds34]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

I was thinking the same thing on the M3 front. But at the same time, the idea of a new EF-M lens does give hope that behind the scenes EOS M is starting to get some love and with any luck, we'd see any new lenses debut with an announcement that Canon USA is going to carry the M3.

 

[Monchoon]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

God bless America!

Yes you are big. Yes you are important. No I won't judge you all by the arrogance displayed above. But there is a pretty damn big rest of the world out there.

Would it be churlish to point out that the M2, M3, EF-m 11-22 and 55-200 didn't get an American release either and that didn't seem to stop Canon?

I don't really see how the post was arrogant, he was just stating what is true. The 11-22 was released in NA just not in the USA.

Were all the M variations released in the UK? If the were great, God Save The Queen.

 

[kalieaire]

If they had an 85mm 1.2L equiv on the EF-M, it might convince me to switch back from MFT

 

[Zv]

I'd loooove this lens for my EOS M... but you're right, an EF mount makes way more sense given the age of the existing 85mm f/1.8

I disagree as an 85mm does exist for for EF and it may be old, but it is good!

The M mount badly needs some native primes. 85mm seems a bit long, but an 85mm FF equivalent would be perfect. Here me Canon? A EF-M 55mm f/1.8 would be perfect. Although I'm this close to picking up an X-T10... available tomorrow?

I agree an EF-M 55mm f/2 IS STM would be sweet. Small and reasonably priced. Right now the closest native M lens to that is the 55-200 which gives you 55mm at f/4.5 with IS. The kit is worse with 55mm at f5.6, I could see those people really wanting it. And then the ones who only have the 22mm lens and want another smaller prime as an ultra compact kit. When I'm out with friends I usually just take the M and 22mm but I always find it a bit wide, great for group shots but not so great for candids and head shots.

 

[East Wind Photography]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

I was thinking the same thing on the M3 front. But at the same time, the idea of a new EF-M lens does give hope that behind the scenes EOS M is starting to get some love and with any luck, we'd see any new lenses debut with an announcement that Canon USA is going to carry the M3.

It seems at this point that canon does not want to spend the $$$ to get USA repair facilities stocked and trained on the M line. It's not just about introducing a new product or lens, there are costs associated with that in any country and USA apparently doesn't have the interest or sales to support such an effort.

To make that corporate decision means that in general M sales are not nearly as good as other products they sell and that alone is one good reason for not seeing new accessory and lens developments on a grand scale. Canon will put their R&D $$$ where they can get the most ROI.

....and to be clear it's not about arrogance. It's about demographics and where you can sell the most product. Let's face it USA is the biggest consumer of all countries in the world and if Canon decides not to offer a product there means it's likely not selling well and they are trying to find the feature sweet spot that will kick off something.

And I did buy the M3 from Hong Kong. I think it's a great camera...won't replace my 5d3 or 7d2 ever. Both of those dslrs have their purpose...just as the M does.

 

[LonelyBoy]

Hi Zv!
I would have described it that way:
From the emotional point of view we were HOPING for the 50/1.4 IS USM.
From the locigal point of view it was obvious that a 50/1.2L successor had to come first to avoid cannibalization.
And as this was not on the hrizon at that time the only logical conclusion could have been the 50/1.8.
Hope dies last.

It could go the other way - build up from the low end, so people buy each new 50mm in sequence instead of just getting the good one up front. Still, the more concrete rumors for the recent 50 all showed a nifty fifty replacement, not a 50/1.4. Hopefully that will come though.

 

[Tinky]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

God bless America!

Yes you are big. Yes you are important. No I won't judge you all by the arrogance displayed above. But there is a pretty damn big rest of the world out there.

Would it be churlish to point out that the M2, M3, EF-m 11-22 and 55-200 didn't get an American release either and that didn't seem to stop Canon?

I don't really see how the post was arrogant, he was just stating what is true. The 11-22 was released in NA just not in the USA.

Were all the M variations released in the UK? If the were great, God Save The Queen.

No, the M2 wasn't released in Europe or in the states... just goes to show, eh.

I'll pass on your regards when I see her next.

 

[Tinky]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

God bless America!

Yes you are big. Yes you are important. No I won't judge you all by the arrogance displayed above. But there is a pretty damn big rest of the world out there.

Would it be churlish to point out that the M2, M3, EF-m 11-22 and 55-200 didn't get an American release either and that didn't seem to stop Canon?

I don't really see how the post was arrogant, he was just stating what is true. The 11-22 was released in NA just not in the USA.

Were all the M variations released in the UK? If the were great, God Save The Queen.

And I read it as a little bit arrogant, as if a conumer product can't succeed unless the yanks buy it. Maybe I've just had too many years of similar cultural imperialism, maybe I've been slightly myopic in my own lazy steroetyping, it just scanned like 'America is the be all and end all'.

 

[Luds34]

Wouldn't make any business sense for Canon to do so. Particularly when the M3 is not available in the U.S. I would see it being plausible if it were a new kit lens and part of a new U.S. Offering for the M3... But not an 85mm.

I was thinking the same thing on the M3 front. But at the same time, the idea of a new EF-M lens does give hope that behind the scenes EOS M is starting to get some love and with any luck, we'd see any new lenses debut with an announcement that Canon USA is going to carry the M3.

It seems at this point that canon does not want to spend the $$$ to get USA repair facilities stocked and trained on the M line. It's not just about introducing a new product or lens, there are costs associated with that in any country and USA apparently doesn't have the interest or sales to support such an effort.

To make that corporate decision means that in general M sales are not nearly as good as other products they sell and that alone is one good reason for not seeing new accessory and lens developments on a grand scale. Canon will put their R&D $$$ where they can get the most ROI.

....and to be clear it's not about arrogance. It's about demographics and where you can sell the most product. Let's face it USA is the biggest consumer of all countries in the world and if Canon decides not to offer a product there means it's likely not selling well and they are trying to find the feature sweet spot that will kick off something.

And I did buy the M3 from Hong Kong. I think it's a great camera...won't replace my 5d3 or 7d2 ever. Both of those dslrs have their purpose...just as the M does.

I think you might have me confused with someone else? I never said anything about it not being a decision based on sound business principals or anything about arrogance. My point was more of a "if you build it they will buy it" point. A few more lenses and we have a nice little mirrorless kit that has some real value and appeal to a wider audience.

With that said, I'll bite a little bit. Canon can never know for sure until they actually try to sell it. They can do market research, forecast, etc. but it's nothing more then an educated guess at best. Businesses, much larger and with more resources then Canon, get it wrong all the time. I think to say that there is not a market for mirrorless in the USA is lying to oneself. By your own admission you purchased an M3 even though you had to order it from another country. In my own personal anecdotal experiences, more and more entry level photographers (aka parents who want quality pictures of their kids) are turning to systems such from the likes of Olympus and passing on entry level DSLRs from Canon and Nikon.

 

[Solar Eagle]

We were expecting a 50 1.4 IS USM, we got a 50 1.8 STM with the same optical formula. That's what I meant.

That should probably read: we were wanting a 50 1.4, but got a 50 1.8...

All kinds of people are going to buy the 1.8, and then also buy the 1.4.... If Canon released the 1.4 first they would still get the 1.4 sales, but then nobody would bother with the 1.8.

That's the reason I expected the 1.8 first, although wanted the 1.4 like everybody else.

 

[bf]

I will buy one of they make it!

 

[casperl]

If this is real it will compliment my 70D+Sigma 18-35 setup really well.

 

[Loswr]

If this is real it will compliment my 70D+Sigma 18-35 setup really well.

Sure...if you plan to carry two cameras and own or plan to buy an EOS M.

Topic title: New EF-M 85mm f/1.8 IS STM Coming? [CR1]

 

[casperl]

If this is real it will compliment my 70D+Sigma 18-35 setup really well.

Sure...if you plan to carry two cameras and own or plan to buy an EOS M.

Topic title: New EF-M 85mm f/1.8 IS STM Coming? [CR1]

Yes I do own a M2, and before I upgraded from Siggy 30 Art to 18-35 my normal setup was 70D+30 Art and M2+EFS 10-18. or 70D+EF50 f1.4 and M2+EFM22. It is in my signature.

 

[Tinky]

Topic title: New EF-M 85mm f/1.8 IS STM Coming? [CR1]

Yes I do own a M2, and before I upgraded from Siggy 30 Art to 18-35 my normal setup was 70D+30 Art and M2+EFS 10-18. or 70D+EF50 f1.4 and M2+EFM22. It is in my signature.

Haha Casperl!

You should have pasted your signature with the kit highlighted in red. Just for parity.

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