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A <a href="https://nikonrumors.com/2018/04/30/nikon-new-mirrorless-camera-will-be-brought-to-market-by-next-spring.aspx/">Nikon representative confirmed that their new mirrorless system</a> will be coming by spring of 2019 (<a href="https://youtu.be/M0qYXY3jPG8?t=1111">video here</a>). We’ll assume this new mirrorless system is going to be full frame, and perhaps an APS-C little brother as well.</p>
<p>So what about Canon?</p>
<p>We know there are various bodies in testing and at various stages of development, though we’re pretty confident that a hard date for an announcement has not been determined as of yet. It’s speculated around the web that both Nikon and Canon will make some kind of announcement for a full frame mirrorless camera at Photokina in September.</p>
<p>If Nikon is saying their new system will be coming some time in early 2019, I don’t think they’ll be doing an official product announcement at Photokina, and it’s more likely we’ll get some kind of a “development” announcement. I think there’s a high probability Canon does a similar thing at Photokina. I will say however, we’e never been told about a “development announcement” before they happen. People don’t like announcements and then having to wait 6 months to buy the product, we’ve seen that in the past with Canon and it’s not good for anyone.</p>
<p>I don’t think it matters to Canon or Nikon who is first out of the gate with a full frame mirrorless camera. Both companies obviously have a very loyal customer base and both will be going right at Sony. If both companies make comparable products to Sony feature-set wise, they’ll both easily take a large chunk full frame mirrorless marketshare rather quickly. The one caveat to that will be how F and EF mount lenses fit into the picture.</p>
<p>Lots more to come…</p>
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