NIKON Releasing a Medium format DSLR 50MP

[lb]

Yes at this years Photokina NIKON is reported as releasing a medium format camera with the same sensor as Hasselblad, Phase one , and Pentax, but mirror less and with a new type of shutter, will this put the damper on our new 7D

http://petapixel.com/2014/07/29/rumor-nikon-planning-release-camera-featuring-sonys-50mp-medium-format-sensor/

 

[captainkanji]

No.

 

[Eagle Eye]

Actually, you're confused. Nikon is going to announce at Photokina that they're releasing a camera with an EF mount, "designed to work with the best lenses in the world," according to my sources at Nikon Djibouti. That's what that picture is showing. Amazingly, the EOS 7D II will also be EF lens compatible.

 

[Haydn1971]

1st April already ????

 

[Don Haines]

Just what the sports/action/wildlife photographer has always wanted!

We demand a camera that is heavier and bulkier!
We demand to pay more!
We demand lower frame rates!
We demand less lens selection!
We demand long lenses to be both astronomically heavy and expensive!

Sports/action/wildlife photographers (the market for the 7D2) rejoice! Your salvation is here.

..... and for those who can not recognise sarcasm, this is it... This camera will have no effect on 7D2 sales as it is designed for a completely different market.

 

[AcutancePhotography]

As much as I like Nikon, I am not sure of this rumour. Nikon currently has no MF lenses. They don't have a history of making MF lenses. It would not make any business sense for Nikon to get into this business unless they can offer something better than or cheaper or both than the Pentax 645Z.

How many non-MF consumers are seriously considering moving up to MF. Existing MF users will stay with their system due to the investment in lenses. Unless Nikon can come up with a system that allows people to use their existing Pentax, Hassie, Phase one, .... MF lenses, it will be an uphill marketing problem.

 

[Don Haines]

Yes at this years Photokina NIKON is reported as releasing a medium format camera with the same sensor as Hasselblad, Phase one , and Pentax, but mirror less and with a new type of shutter, will this put the damper on our new 7D

That depends on how good someone else is with Photoshop between now and Photikina.

+1

 

[e17paul]

That would be daft, just a 'me too' alongside Pentax, Leica, Hasselblad, etc.

If starting a new lens system, the smart move would be to launch a mirrorless MF without the bulk caused by the enormous flipping mirror.

 

[Bob Howland]

They don't have a history of making MF lenses.

http://www.popphoto.com/gallery/12-film-cameras-worth-buying-right-now

They also made (make?) some of the best lenses available for large format view cameras.

 

[Loswr]

Yes at this years Photokina NIKON is reported as releasing a medium format camera with the same sensor as Hasselblad, Phase one , and Pentax, but mirror less and with a new type of shutter, will this put the damper on our new 7D

That depends on how good someone else is with Photoshop between now and Photikina.

Hopefully someone with better attention to detail, too. In removing the left side of the camera, the lens release was also removed. A buyer would need to think carefully about which lens to mount first...

 

[sanj]

Like your sense of humour. Or humor.

 

[Lightmaster]

pure rumor.. and nikon is struggling.

would suprise me when they have the resources to make such an experiment.
but we will see. the rumor is not new, it was reported for some time.

canon on the other side has enough resources to develop a cinema system and cinema lenses as we know.

 

[arcanej]

Hopefully someone with better attention to detail, too. In removing the left side of the camera, the lens release was also removed. A buyer would need to think carefully about which lens to mount first...

That might be a feature not a bug. A MF entry by Nikon will need a new lens lineup. The article mentioned that Nikon has a patent for exactly one MF lens. If there is only one lens, no real need to take it off after you mount it.

 

[Mt Spokane Photography]

The way to get into the MF business is to buy one of the MF manufacturers that are going broke. Then you get a slew of lenses that work, and can build on existing models. The real question is why a Nikon, who is doing very poorly right now would want to dump more money into a losing product. That might be the thing that gets them sold to someone else like Samsung. The rumor is less than believable. That doesn't mean that prototypes don't exist, R&D should be looking at potential new products, but those who hold the purse strings are not likely to drop huge amounts of money into something entirely new.

 

[jrista]

The way to get into the MF business is to buy one of the MF manufacturers that are going broke. Then you get a slew of lenses that work, and can build on existing models. The real question is why a Nikon, who is doing very poorly right now would want to dump more money into a losing product. That might be the thing that gets them sold to someone else like Samsung. The rumor is less than believable. That doesn't mean that prototypes don't exist, R&D should be looking at potential new products, but those who hold the purse strings are not likely to drop huge amounts of money into something entirely new.

This exactly. There is no way Nikon could enter the MFD market. They would be crushed, and they don't have the revenue flow to R&D up a whole new camera system on their own that would be competitive. Medium format buyers already have Sony's 50mp MF high DR sensor, and they already have established lens lines and established customers. People who already use MF would be idiots to switch to Nikon.

 

[9VIII]

Why does everyone think Nikon couldn't develop a MF system? They're still the number 2 player in the market, a downward trend from the top of the market is still really high up.

Is it a good idea? If they really think this thing through and make it a long term investment, yes. It's pretty much inevitable that everyone will end up with "larger than 35mm" sensors, there's just no-where else to go to keep raising the IQ bar.

 

[jrista]

Why does everyone think Nikon couldn't develop a MF system? They're still the number 2 player in the market, a downward trend from the top of the market is still really high up.

Is it a good idea? If they really think this thing through and make it a long term investment, yes. It's pretty much inevitable that everyone will end up with "larger than 35mm" sensors, there's just no-where else to go to keep raising the IQ bar.

I don't even believe Canon could develop an MF system. For exactly the same reasons...and Canon is WAY better at marketing their camera systems than Nikon is (not to mention their significantly larger R&D budget.) If Canon couldn't do it, there is no way Nikon could do it...they simply don't have the cashflow to ride out the long up-front journey trying to steal MF customers away from the established dominant players in that market. Especially now that their potential competitors are also using high DR Sony sensors, and pairing those sensors with interchangeable backs, better camera systems, and phenomenal glass.

 

[Orangutan]

I don't even believe Canon could develop an MF system. For exactly the same reasons

Isn't that almost exactly what they've been doing with the cinema line? Entirely new bodies and entirely new lenses. They won't do it before cinema is solidly profitable, but they certainly could if they decided to make it a 5-7 year project. The sensor is the main obstacle here.

 

[Orangutan]

It's pretty much inevitable that everyone will end up with "larger than 35mm" sensors, there's just no-where else to go to keep raising the IQ bar.

I've speculated on previous flames...er...threads, when mirrorless becomes fully viable (EVF lag, etc) it will be possible to adopt a triple-sensor system, which would improve resolution and increase per-area light capture possibly by more than twice. That would be cheaper to develop than a full new line of MF lenses and bodies.

 

[jrista]

I don't even believe Canon could develop an MF system. For exactly the same reasons

Isn't that almost exactly what they've been doing with the cinema line? Entirely new bodies and entirely new lenses. They won't do it before cinema is solidly profitable, but they certainly could if they decided to make it a 5-7 year project. The sensor is the main obstacle here.

Canon started doing that fairly early on in the digital 2k and 4k cinema industry. There are competitors, but none of them were extremely well established like the MFD companies. If Canon or Nikon try to break into MF, they have to produce not only a sensor or a camera, but an entire photographic system while concurrently fighting against a LONG established set of companies and very strong customer loyalties. To really compete, they would need to make their system digital-back compatible with the existing brands...who knows what the hurdles there would be (assuming the existing MFD competitors don't hold all the rights and have the ability to block such a move from Canon.)

I honestly don't see that as the same thing as what they did with Cinema. They already had a lot of the technology they needed to move into Cinema...they had been doing both video DSLR and Camcorders for a long time before they started building their Cinema EOS line.