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Loswr
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Eldar said:Canon is in a better position than any of the other camera and/or lens producers. They are bigger, more profitable and they have a much larger market share. Any new product they launch will address a large population of existing customers. Pretty low risk. Whereas, as an example, Sony need(ed) to convince people to jump ship first. If we were asking for ground breaking research, never before seen by man, I may agree with your budget argument. But that is not the case. (All) The other sensor producers (including the surrounding electronics) has proven they can deliver what we ask Canon to deliver, with less money to spend.
I run an IT company. We have systems operating in more than 120 countries around the world and competition is fairly stiff. Based on the position we have in the market we operate, there is absolutely no excuse for us not to deliver as good or better products, systems and services than the competition. Especially on those areas where the competition has shown that it can be done. Why should Canon´s position be different? Why do we make excuses for their lack of ability to deliver? Nobody in this business is better positioned than them.
The budget argument is logical and trumps other reasons. If, in your opinion, it was less profitable in both short and long term for your IT company to deliver 'as good or better' than the competition and more profitable to not do so, which would you choose? The latter would be more logical. As a public company in Japan, the USA, and many other jurisdictions if you chose the former you'd be engaging in illegal actions.
Moreover, you're drastically oversimplifying the issue. When you state, "...there is absolutely no excuse for us not to deliver as good or better products, systems and services than the competition," are you suggesting that every single one of your products, systems and services is equal or superior to your competition on every single component, parameter, and metric? With respect, I just don't believe that. Canon is behind in a few areas, equal in many, superior in many. That's entirely consistent with their market-leading status.
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