This made me wonder something somewhat related… Has there – or why hasn’t there – been interchangeable lens cameras made with a square sensor? This would maximize the used imaging area (when shooting square popular format for social media nowadays), and although it wouldn’t maximize it if you were to crop for portrait or landscape, with mp count these days, it would still be super usable.
It would negate the need for an integrated grip, and software could provide the option to apply a matte while you shoot to see the proper orientation, all without having to rotate to camera.
My medium format TLR camera shoots square, but the design of the camera isn’t made to shoot with the camera sideway, so I guess it is necessary there. Just wondering if it’s something camera manufacturers have toyed with before?