It’s just another data point. All corporations love data.Canon needs no tool for measuring engagement. Those are for up and coming manufacturers. Maybe. Sales numbers are the true measurement of engagement. The bottom line. Bla bla bla does not equal sales. Not the same as the recording industry. Consumer purchasing habits of electronics are quite different than listening to music etc. If engagement on a blog was an indication of sales, Sony would have long surpassed the #1 market share. As it is, blog viewership didn't make a dent in Canon's #1 share spot in practically a decade.
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