POLL: Price of 5Ds

[mb66energy]

I guess 3499 € / $ to be competitive with Nikons mid end flag ships price wise.

I think DR will be around 12 with cleaner shadows but resolution is 50% higher so Canon compensates lower DR with higher res.

Using a camera SYSTEM means making decisions for 5-10 years - good lenses will last perhaps 20 years in customers bags. Perhaps Canon has decided to give us more opions to use our lens collecions ... avoiding to switch to other camera system manufacturers! A 5Ds is just for me a good reason not to try e.g. a Sony A7 for higher res and DR.

 

[canonvoir]

Anything over $3000 and I'll buy a Sony.

 

[Bruce Photography]

The Nikon D810 is about $3300 now so maybe $3799 MSRP at the most. I think the take rate will be a lot lower if it is more than 4K and 7.5, no way.

I checked today on B&H and the D810 with backpack, cards, etc is $3,000. My belief is that Canon will keep the price of the new camera closer to $3,000 than over $4,000. I will wait for the test results between the D810 and the model R when people get this in their hands. By the way, any speculation as to when the camera will actually be delivered to the US (B&H and Adorama)?

 

[xps]

http://www.techtoyreviews.com/canon-5ds-image-leaked-price-tag-3800/


According to Kenrockwell, which is the most reliable source and famous website for evaluating the camera and lens posted a live photo of Canon 5DS, it’s identical to pictures leaked on the Internet. Ken – the site owner said he had hand on model mock up of the Canon 5DS and brought into the studio to shoot with the 100mm F / 2 lens. In addition, Ken also revealed the price of the Canon 5DS will be $ 3800, approximately 2,35968 rupees. Meanwhile Canon 5DS R version will cost $ 4300, approximately 2,67016 rupees

 

[PhotographyFirst]

...
My opinion is that Canon are responding to a niche in the market and continual commentary on the matter has forced the companies hand, even to the point of two models, one with, and one without, the AA. They have seen that Nikon have been able to charge more for the AA less model, despite the fact that 99 times out of 100 you're better off with the AA. So expect the AA model to be the real price and the AA less one jacked up further, Canon working on the principle of a fool and their money

Lets see.

Nikon started out with the D800/D800E for +AA/-AA.

Now the D810 is -AA.

So it would seem that at as the resolution climbs, the desire for the AA filter drops.

Canon's foray into this with the 5Ds/5DsR will be because Canon is where Nikon was at with the D800: not sure how the market will receive a no AA camera so dip the toes in the water first with a path that doesn't force them to commit.

.......etc. Both cameras will definitely come in at a big premium over the 5DIII but it will still be less than a 1Dx.
...

Don't know about cheaper than a 1Dx but maybe.

When trying to clean up small high contrast details, like branches on a bright sky, the lack of AA filters makes it a bitch due to the small but present false color aliasing. Even some cameras with AA filters suffer from this, like the 5D2. The 6D does not suffer from this at all.

When going to super high MP, the 50MP sensor with AA filter should be more crisp than a 36MP image without AA filter, and with less worry on aliasing and moire.

 

[PhotographyFirst]

Let's see. Over the last couple of releases, Canon has surprised us with the prices.

The 100-400L II came in far less than people were expecting for such an advanced lens. It's better than Nikon's and for much less $$$

The 400DO II also came in at a much cheaper price, even with the most advanced DO tech ever put into a telephoto lens!

I don't see Canon being stupid enough to price the 5Ds very high. It's also why it did not come with a 1D type body.

 

[rfdesigner]

Whatever it is we'll end up paying £ for $... and I'm not dropping £3500 (>$5000) for a camera.

 

[moreorless]

Let's see. Over the last couple of releases, Canon has surprised us with the prices.

The 100-400L II came in far less than people were expecting for such an advanced lens. It's better than Nikon's and for much less $$$

The 400DO II also came in at a much cheaper price, even with the most advanced DO tech ever put into a telephoto lens!

I don't see Canon being stupid enough to price the 5Ds very high. It's also why it did not come with a 1D type body.

I really can't see "very" high happening given the relative failure of the D3x and 1Ds mk3 but $4000ish isn't really that close to those cameras on release in real terms, its just a bit of a premium over rival high resolution bodies from Nikon and Sony.

You look as well at the kind of lenses Canon would likely be hoping people buy with it like the 24-70mm F/2.8, the new 11-24mm F/4, the TS-E's, the 85mm 1.2, etc and there all pretty expensive.

My guess as well is that whilst the jump in resolution is significant its not nearly as significant as the D800 was, both relative to the resolution its surpassing and to the needs of many users. By pricing the D800 very competitively Nikon could get a good number of users to switch brands, here I think its more about Canon holding onto existing customers and if the alternative means selling a large investment in lenses then Nikon won't overall be cheaper.

 

[tcmatthews]

If it is much more than $3,500 I will simply buy a A7RII (A9) or what ever Sony calls it. At 3000 things become more interesting. My guess is 3,499. As it is, I am at least a year away from my next camera purchase. So I can wait to make my discussion.

I also thing they want to keep it Prosumer.

 

[zim]

http://www.techtoyreviews.com/canon-5ds-image-leaked-price-tag-3800/


According to Kenrockwell, which is the most reliable source and famous website for evaluating the camera and lens posted a live photo of Canon 5DS, it’s identical to pictures leaked on the Internet. Ken – the site owner said he had hand on model mock up of the Canon 5DS and brought into the studio to shoot with the 100mm F / 2 lens. In addition, Ken also revealed the price of the Canon 5DS will be $ 3800, approximately 2,35968 rupees. Meanwhile Canon 5DS R version will cost $ 4300, approximately 2,67016 rupees

Glad ol' Kenny boy agrees with me then!
No sure where that leaves my street cred though!!! ;D ;D ;D

 

[V8Beast]

My guess is at $7,5K for the 5Ds body. Since it is going to be announced in a week, it will be nice to go back and see who guessed correctly. Sorry no rewords

At that price, if I needed a high-res body I'd get a Pentax 645Z instead. I can't imagine a full-frame DSLR sensor could come close to capturing fine tonal gradations as well as a medium format sensor, but hopefully Canon will prove me wrong

 

[Halfrack]

The only camera anywhere close to MP & price will be the 645Z - and that body is $8,500. No reason to expect the 5Ds to be less than the 1Dx. Should be between the two.

Why? Because they can, and there isn't a reason to not. I am willing to bet that Nikon wishes they'd kept the D800 price a bit higher so they could discount it as needed to maintain sales numbers.

 

[tiger82]

Ever wonder why the 1Dx price went down? To make room above it

 

[tcmatthews]

The only camera anywhere close to MP & price will be the 645Z - and that body is $8,500. No reason to expect the 5Ds to be less than the 1Dx. Should be between the two.

Why? Because they can, and there isn't a reason to not. I am willing to bet that Nikon wishes they'd kept the D800 price a bit higher so they could discount it as needed to maintain sales numbers.

With a rumored A7rII of around 50 MP priced around the release price of the A7r I respectfully disagree. This is not a rumored 1d series camera. There is no way it will have a 1d series price. Not to mention the effect of currency. Making all of Canon's resent releases coming in lower priced than expected.

 

[Machaon]

The only camera anywhere close to MP & price will be the 645Z - and that body is $8,500. No reason to expect the 5Ds to be less than the 1Dx. Should be between the two.

Why? Because they can, and there isn't a reason to not.

I would've said that the first reason is the D810, and the second reason is the 645Z. The first is performance-competitive FF and the second is medium format with 1.7x the sensor area fully justifying any price difference. USD$3,800 seems to be about the right place for the 5Ds to compete.

This body will also draw people into buying Canon's latest and best L-glass, if they haven't already done so, so it can be seen as a profit-leader in that sense too. It will be in Canon's financial interests to make this body cost competitive, even it is packing a 50 MP sensor.

After all, the 5Ds isn't going to be the market leader for long before Nikon and Sony catch up with the headline MP number. Canon will only have a few months to dominate this small niche.

 

[Famateur]

My Guess: For the target market of this camera, the price will be received as very reasonable, even pleasantly surprised (remember the 7DII?). For everyone else, there might be some belly-aching.

Whatever the introduction price, if it fails to meet sales forecasts, Canon will make adjustments. If the price doesn't adjust to what you want within 6-12 months, it means you're not in the target market. It doesn't automatically mean Canon is inept. :-X

 

[Famateur]

The only camera anywhere close to MP & price will be the 645Z - and that body is $8,500. No reason to expect the 5Ds to be less than the 1Dx. Should be between the two.

Why? Because they can, and there isn't a reason to not. I am willing to bet that Nikon wishes they'd kept the D800 price a bit higher so they could discount it as needed to maintain sales numbers.

We're all speculating here, so to each his/her own...

That said, in my opinion, the decision to but a 5D badge on this body immediately constrained it to a particular price ceiling. To my knowledge, Canon doesn't even officially refer to the 5D Mark III as a "professional" body -- that honor is reserved for the 1 Series.

In terms of "because they can," that would only work if Canon held a monopoly. Competition (especially from upcoming high-megapixel Sony sensors) and other market forces will produce an equilibrium price that balances what Canon asks with what the market will support.

The only question in my mind is, "What is the 5D series price ceiling?" There is precedent for increase (5DII to 5DIII), so it's possible to see a similar bump. Timing and market conditions (both DSLR and financial markets) seem to point to a modest bump at most, but probably not huge -- unless this body blows everyone's minds. In which case, the target market will be lining up demanding that Canon take their money.

One other quick observation on pricing theory: It's a lot easier to start higher and lower the price than start below what the market will bear and increase the price.

People tend to get a lot angrier over price increases than high initial MSRPs. If a company underestimates what the market will bear and intros at too low a price, that profit is left on the table -- not good business strategy.

Even if Canon could perfectly predict what the market will bear, starting higher is better strategy. Early adopters and "must-havers" will pay the premium. Subsequent price drops have a positive effect on the psyche of the target market (like seeing a sofa with a price tag that says, "$2,499 $899!"

 

[Famateur]

Ever wonder why the 1Dx price went down? To make room above it

Yes -- for the Mark II.

It would really surprise me if Canon made room in the 1 Series pricing for a 5 Series body above it. Anything is possible, I guess, but...

 

[tiger82]

If it were for the 1Dx II, they would wait until it is out before lowering the price of the 1Dx. Until they have something to put above it, they wouldn't make any price moves.

 

[moreorless]

It can never be a lot more then the Nikon D810 or people start running away from Canon anyways

Look at it this way though, if this camera is say $800-1200 more than the D810 and you already have a significant investment in Canon lenses is it going to be worthwhile switching?

I think the jump in resolution/IQ from the 5D2/5D3/1Ds3 to the D800 was more significant and the knowledge that there was likely going to be no Canon response for years ment that Nikon could target switching users much moreso than Canon.

Plus of course Canon is already the market leader and doesn't need to go chasing users switching brands as much at the cost of its profit margins. Rather its likely to focus on making money from its existing customers, especially in an area like this that has a lot of pent up demand.

For users not invested in a system as well Canon does have the advantage of several unique lenses that Nikon lacks(17mm TSE, 85mm 1.2, new 11-24mm, etc) that might get them a lot of higher end sales even if there not competitive on price.