HarryFilm said:In terms of horsepower, the A-series Apple are a MONSTER STEP above the Canon DIGIC series (which have the SAME ARM-base!) -- Put an Apple A10/A11/A12 chip on a Canon 1DxMk3 and it would SING WONDERFULLY with 8k video at 120 fps! Battery life would suck though!
All the more reason to buy Tesla!
Apple was one of the three companies that founded ARM, so no surprise at their ongoing involvement with the chip architecture, though Apple sold their stake long ago. (And that's another example supporting my skepticism that Apple wants to own and run everything themselves.)
I'm not so sure about your battery comment, at least in less extreme situations. (And as I posted in a different context, the folks regularly doing out-of-the-ordinary things know who they are, and can afford an extra battery or two, battery packs, and even an AC converter.) Low power modes and cores are part of the design. Heat issues in a slim phone should give experience toward how to deal with them in a camera body.
More in character for Apple would be extensive cross-licensing with Canon, pretty much all of the benefits without the exposure of ownership and responsibility to manage. The (in)famous cross-licensing agreement with Microsoft might not be the pattern, but that benefited both companies, perhaps not so much in technology directly as in saving billions in legal fees, and the $150M investment gave Apple some fiscal credibility. People still recall that as MS's saving Apple's bacon, but even at the time that was chicken feed for Apple. It was enough to look good. The major benefits were behind the scenes. Gates came off looking like more of a good guy back before he was considered such by a lot of folk, and MS made some money off the investment, probably. We all won. Luckily, neither company had to run the other one.
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