Pricing of the New Lenses

[Canon Rumors]

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<strong>*UPDATE*

</strong>Canon USA pricing is now official, and it looks like a significant price bump for the Canon EF 24-70 f/2.8L II. It better be the best built, best focusing and have the best optical quality of any Canon zoom lens!</p>
<p><strong><strong>Available April 2012</strong>

</strong>EF 24-70mm f/2.8L II USM $2299</p>
<p><strong>Available June 2012

</strong>EF 24mm f/2.8 IS USM $849

EF 28mm f/2.8 IS USM $799</p>
<p>I am surprised the 24mm and 28mm are so closely priced. I figured the 24mm would cost a considerable amount more. These primes are NOT priced for the mass market, I’d love to hear the reason for these two lenses and their price point.</p>
<p><strong>From Canon Germany

</strong>The bad news? Below is pricing released on the Canon Germany web site. Still waiting to see official USA pricing.</p>
<p><strong>Available April 2012</strong>

EF 24-70mm 1:2,8L II USM 2299 Euro</p>
<p><strong>Available June 2012

</strong>EF 24mm 1:2,8 IS USM 829 Euro

EF 28mm 1:2,8 IS USM 799 Euro</p>
<p><strong>Source:</strong> <a href="http://www.canon.de/About_Us/Press_Centre/Press_Releases/Consumer_News/Cameras_Accessories/Class_leading_performance_unrivalled_flexibility.aspx">Canon Germany</a></p>
<p><em>Thanks all</em></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>
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[kevl]

Available April 2012
EF 24-70mm 1:2,8L II USM 2299 Euro

LOL that's $3011.35 Canadian. This has to be a mistake... or the Europeans are getting seriously ripped off. Or maybe they throw in a 7D with a kit lens if you pre-order?

Kev

 

[Nejko]

say whaaaaaaat?

Canon 24-70 mk1 -> mk2 = 900€ premium... that´s just sick..


edit:
"The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00. "
Japanese people think $ and € are the same... wth?!

 

[edmund]

Canon USA press release:
http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e0248044cf6e

The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.
...
The EF 24mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $849.99, while the EF 28mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $799.99.

 

[LuCoOc]

I'd prefer the 24mm L if they ask 800 Bucks for a 2.8 prime lens.

 

[kevl]

Canon USA press release:
http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e0248044cf6e

The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.
...
The EF 24mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $849.99, while the EF 28mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $799.99.

2,299 US is obviously much better than 2,299 EUR, but even still that's $1,000 more than the Mk I. I'm still LOL'ing.

Kev

 

[photophreek]

Wow - $2299 for no IS, zoom lock, 50g lighter and 82mm. This lens better be tack, tack sharp. I was contemplating buying the 24L II in the spring, but that's now on hold until I see what this thing will do. I could see $1899, but $2299 is a little too rich.

 

[well_dunno]

Generally, the lenses have the same kind of numerical price regardless if it is in Euro or USD - you might frequently see prices quoted as 1500 EUR/US$. So yep, we on the other side of the ocean are paying some 30% more : taxes...

 

[candyman]

Available April 2012
EF 24-70mm 1:2,8L II USM 2299 Euro

LOL that's $3011.35 Canadian. This has to be a mistake... or the Europeans are getting seriously ripped off. Or maybe they throw in a 7D with a kit lens if you pre-order?

Kev

This is the case since the introduction of the EURO


We see often a 1:1 converting between US dollar and euro
Also in the price included - in the Netherlands - there is 19% VAT


So....we have to be patient waiting for prices to drop.
But the 24-70 should have stellar performance if I want to buy it.
I was planning to upgrade more lenses for my growinpath towards FF. I guess 24-105 is a serious alternative.


Edit: EF 24-70mm 1:2,8L II USM 2299 Euro that is 3010 US dollar (rate February 7th 2012)
Holy cow.....700 US dollar more on this side of the ocean


And, 1200 euro more than the 24-70 MKI...pffff

 

[Loswr]

$1000 for 10 cm shorter and a few grams lighter, with a less effective hood design, the possibility of lens creep (they felt the need for a zoom lock), and the added expense of 82mm filters?

Optically, this lens had better be *damn* good...

 

[Astro]

way too expensiv.

FF DSLR bodys are still out of reach for most normal "consumers"... and now such an expensiv replacement .... where is this going?

with µ43 replacing more and more of the entry DSLR market i fear that the EF system one day in the not so far future will ony be for the wealthy and pros.

i mean.... come on 3000 euro (i guess) for a new FF body (5D MK3) and 2200 euro for a essential zoom lens?

and i thought in 2006 we would have FF in "consumer" cameras by 2012. :

 

[cjedj]

My eyes are watering...

I was hoping to be able add one of these to my collection, but at that price I can forget it. :'(

 

[funkboy]

Given that my 24-105 f/4L IS was <1000€, the new primes would have to be as good as the Zeiss ZE 25 and 28 in order to pique my interest...

 

[CMDVisuals]

Damn. The 70-200 2,8 IS II was 2300€ when it was introduced. And that thing has IS and way more glass in it. And the performance of the 70-200 2,8 IS II is stellar, the 24-70 II can't be that much better.

There has to be a mistake in the pricing. If not, then... Yeah, then what? I thought I had saved enough money for both the 5d mk III and a new "kit"-lens... And i'm not going to buy an old 24-70. Maybe I'll have to stick with the 24-105 then.

 

[smirkypants]

$1000 for 10 cm shorter and a few grams lighter, with a less effective hood design, the possibility of lens creep (they felt the need for a zoom lock), and the added expense of 82mm filters?

Optically, this lens had better be *damn* good...

I have to admit, I'm shaking my head. Price/IS/filters. 82mm filters... This is one of those things that people don't really think about buying the lens but I have about $1500 worth of 77mm filters. I'd need about $3k to get up and running for outdoor portrait work. This lens is so DOA for me.

 

[candyman]

Are those prices introduced to compensate the loss of income while facing productionproblems in the past 2 years?
I am stunned

 

[well_dunno]

Are those prices introduced to compensate the loss of income while facing productionproblems in the past 2 years?
I am stunned

After all, we are innocent of the losses in the past 2 years but it looks like we are to pay the bill... :-\

 

[Gothmoth]

way too expensiv.

FF DSLR bodys are still out of reach for most normal "consumers"... and now such an expensiv replacement .... where is this going?

with µ43 replacing more and more of the entry DSLR market i fear that the EF system one day in the not so far future will ony be for the wealthy and pros

nobody needs DSLR anymore to make good pictures.

for most people who want a digital camera micro four third is good enough.
it´s small, it´s lightweight and offers very good image quality for the print needs of 95% of all customers.

bigger sensors still have the DOF advantage for portraits.
but face it that is not important for average joe customers.

some micro four third lenses are very good too, with very good MTF numbers.
and they are getting better and better.
for the 2200 euro you can get a whole set of good micro four third lenses.

so i guess we are already at the point where DSLR cameras are for serious (because of the cost) amateurs or pros.

 

[missitnoonan]

Wow the pricing of the primes is shocking. Who are they marketing them towards? I have been waiting for a USM update on some of the older primes (really want to replace my 35mm f2 with a modern focus motor) and the 28mm looked like a decent standardish focal length for APS-C. But $800! For f2.8 and IS that I don't really want? Insane.

Time to look at some 3rd party options.

 

[ntranc19]

all we know professional photographers choose the 24L lens not this 2.8 IS USM

so who will buy 24 2.8 at nearly $1000 ? amateurs ?