I know a lot of you are having a good time playing off this in order to express frustration at Canon, but for the few of you who hold out hope for some wonderful new camera, or even lenses, I will add my caution and best guess about the "reveal." This is almost certainly NOT about enthusiast or pro cameras or lenses. Maybe, just maybe, this might relate to some technology that might eventually apply to such picture takers, but, even more likely, as suggested by some others, this will have more to do with some other type of Canon non-camera hardware, or even some non-hardware subject, such as social initiatives, web/cloud related offerings, or something in some new sector in which Canon has not before been active. Whatever it may turn out to be, don't invest hope for that Moby Dick of a high MP DSLR; it will eventually happen, but I doubt very much that this timed event has anything to do with it. If I'm wrong, you can give me forum-grief galore, and I'll be a lousy prognosticator but happy nonetheless.