seeimpossible.usa.canon.com?

[old-pr-pix]

NO NEW PRODUCT

No surprise, as I stated any product announcement of significance would be global and initiated by HQ.

To sum up: Canon USA announces a new marketing campaign. BFD.

Those that can - DO
Those that can't - Teach
Those that can't teach - build a new marketing program to pretend they can!

This is strictly an ad campaign in the US which, according to the AdWeek article, is to "recapture" lost market share! The tag line at the bottom of the ad is interesting: See beautiful imagery - See a Hollywood renaissance - See better diagnostics -- See self publishing - See advanced eyecare

Would you guess these reflect areas where Canon has lost marketshare in the US?

 

[douglaurent]

http://www.adweek.com/news/technology/canon-s-new-camera-ads-focus-people-not-products-160595
my answer to canon regarding this campaign is: thanks, but we users can figure out ourselves what we do with the products. instead of telling us what we can do with canon's lame old non-4k cameras, simply listen to the consumers and add the features your competitors already have.

 

[Canon Rumors]

Canon See Impossible Explained

<p class="google_elide"><strong>From AdWeek</strong>

<em>“As smartphones continue to <a href="http://online.wsj.com/news/articles/SB10001424052702304672404579183643696236868" target="_blank">erode sales of cameras and equipment</a>, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multiyear “See Impossible” campaign, shifting the marketing focus away from products and onto customers’ stories.</em></p>
<p class="google_elide"><em>Canon’s campaign centers around <a href="http://seeimpossible.usa.canon.com/" target="_blank">a new microsite</a>, which houses a series of digital videos that highlight how customers use a range of products. One 45-second clip shows how an author used the technology to self-publish her book. Going forward, Canon will expand the site’s content to include submissions from consumers and clients.”</em></p>
<p> </p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/FtS39XS513I?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="500" height="281" src="https://www.youtube.com/embed/5_LFmQ6eH1I?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p><strong><a href="http://www.adweek.com/news/technology/canon-s-new-camera-ads-focus-people-not-products-160595" target="_blank">Read more at Adweek</a> | </strong>Visit Canon: <a href="http://seeimpossible.usa.canon.com/" target="_blank">http://seeimpossible.usa.canon.com/</a></p>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[weixing]

Here is the answer all, 2 videos have been published from Canon 40mn ago:

http://www.adweek.com/news/technology/canon-s-new-camera-ads-focus-people-not-products-160595

But, does that mean that a new camera is coming?What do you guys think about that?

Hi,
Self-publishing?? Do we get to design or customize our own DSLR??

If Canon launch a DSLR development kit (design and make your own DSLR) or DSLR customization service, that'll be seeing the impossible... ha ha ha

Have a nice day.

 

[Omni Images]

ha .. 1/2 hour to go, was going to stay up for it ..... 10.30 pm here now ...

neuroanatomist just summed it up on the web site...
boring as hell.. impress us with IMPRESSIVE PRODUCTS.. not boring advertising storys.
what a lame approach...

Watched my clock count down this morning at 9am .. nothing happened ... been waiting around all day for something ... not even going to wait the extra 1/2 hour ... no 20 mins now

Going to bed now ... nothing to see here .... Good night!

 

[transpo1]

Lame. Instead of spending time on marketing, I echo the sentiments voiced above- just add features to your cameras that bring them in line with similar offerings by competitors.

Be bold and risk cannibalizing your own products in order to give customers what they want. Yes, Canon started the HDSLR video revolution- capitalize on it by leading that segment rather than abandoning it to protect higher end marketshare and thus ceding it to competitors.

People love using Canon products- give back to them by adding features they want in a timely manner and pushing competition forward, not playing the conservative "market leader" card.

While Canon is playing the market leader card, Sony is out there trying things and cannibalizing their own products. Some of their products will succeed and that approach may eventually garner more consumer support and more marketshare.

 

[N.M]

@Canon rumors: It's more an announcement of a "new marketing campaign", any kind of software or camera is about to be announced..

Their final message in the end of the "director video" is really funny: "Hollywood renaissance"... Ahaha!! With what? Their 7d mark 2? Let me crazily laugh!! Canon is dying a little more everyday, with the Gh4, The Sony A7s or the Red Scarlet Dragon (it's in the 1dc price range), Canon is really the ridiculous competitor in the "vidéo-cinéma market"..

RIP dear Canon, you lost the game..

 

[Loswr]

I'm glad to not be one of their customer any more..

But you're happy to join Canon Rumors to tell us that...which makes you a...??

 

[AvTvM]

I'd say "FAIL" ... as expected.

 

[mskrystalmeth]

:-\Please Disburse...Once again Canon has nothing. Move Along. Please.

 

[fiend]

Worst thing I've even seen *disappointed*... sigh..

 

[leGreve]

Well.... with all the lenses I have and still slightly hanging on to my 5D3, I consider myself a Canon customer.... but that website.... that's just BS with BS on top.

Seriously, I'm not buying gear because ms or mr A and B are using said gear for whatever.

Canon should have ridden that train harder when they had the chance with Bloom and LaForet.
Now, all I care about is what's inside the product and what they can produce.

The idea of romanticising the use of gear belongs before the crisis. Now efficiency and technique is all that matters along with the ability to deliver great footage to go along with the ideas and eye one has for the story at hand.

Instead of trying to boost what they already have Canon should be out there innovating the business still.
Bring out that extreme low light sensor that does 60fps true 4K and has great DR.
Stop micro adjusting cameras every year to give us a little upgrade here and a little upgrade there.

The latter will kill them in the long haul, because people in the end will realise that Canon has been reduced to being a "name" or a brand that signifies nothing, other than profit. No innovation, no guts and glory.

Really too bad.

 

[SUN]

------------

 

[N.M]

I'm glad to not be one of their customer any more..

But you're happy to join Canon Rumors to tell us that...which makes you a...??

Which makes me nothing my friend, nothing more than a filmmaker which is interested in new cameras technologies, i thought that something was about to be announced, maybe a new Cinema body, i hoped for a revival giving the fact that they are "losing" the video market since several months, unfortunately, they are still sleeping so, to answer your offense, i will say you, again, that it makes me nothing more than a passionate filmmaker, just like all of us my friend..

Cheers from Paris

Ps: read my first post, i came here to give you the information, i'm the one who published the link here..

 

[leGreve]

Ιn 1 hour we see the impossible!!!

The website is already up and running.

 

[neogomo]

Canon Marketing seems to have to much money on their hands, on the other side they may score with some not so well-informed folks.

Canon is a really big brand, most of the customers possibly haven’t got much of a clue about current digital imaging advancements, that’s exactly the people Canon is after, they are the majority buying their stuff (for now).

 

[AmselAdans]

Laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaame.

 

[Mitch.Conner]

Dammit. Just saw the site.

Lame! Lame Lame Lame Lame Lame Lame!

SO FREAKING LAME!

They got our hopes up for that?

This basically is a combination of the Apple "Think Different" and GE "Innovation at Work" campaigns, so it's not even original, but the worst part is that it's NOTHING.

I mean, our worst fears that it was a printer or a copier would have even been better than this! At least that would have been SOMETHING.

I don't begrudge Canon launching a new marketing campaign. What rubs me the wrong way is that with the language they used and the countdown, it seemed like a new product or important announcement was coming. Why was a countdown necessary for a marketing campaign?

You know what? I don't even need an answer.

Canon does what Canon does because Canon is who Canon is, and that's the answer to life, the meaning of the universe, and everything. Screw 42.

 

[Maximilian]

and I'm sure I don't have a wee man inside my camera ;D

*lol* Thanks, zim, for that one ;D

But are you really sure? Did you look it after?
(Disclaimer: Beware of the waranty!)

 

[AcutancePhotography]

you can see how civil Nikon threads remain and you can see that Nikon users aren't hysterically defensive

The posts on Nikonrumors are much more polite than on here.

What is the one thing that Nikonrumors and Canonrumors have in common?

They both talk about Nikon products. ;D