Normalnorm said:I think what we are seeing vis a vis Canon vs. Sony is a huge effort by a newcomer to steal market share from an established player.
In any mature market, the newcomer has the advantage that every sale comes out of the hide of the established players. IOW every A6xxx or A7x means one less sale of a comparable camera for Nikon or Canon.
What Sony's challenge becomes is presenting a camera that seems dramatically better to entice switchers to absorb the costs of switching or to be a credible alternative to the new photographer getting their first serious camera.
Canon and Nikon's job is to not screw it up.
New photographers are a cautious bunch and many will opt for the Canikon camp for safety's sake. To paraphrase the old saw "Nobody ever got fired for choosing a Canon". Conversely, Sony does have an advantage of a good CE reputation which, these days, means something in the camera world.
IMO the Sony is a very good effort at a serious pro machine. I am sure they have learned enormous lessons since the first A7. This doesn't leave the Canikon world for dead though.
They DO have to show that they are also capable of introducing breathtaking advances to maintain the confidence of their base.
I currently use 5Dmk3s. They do superb work for me in my business. I do covet the mkIV but the current bodies are doing the job so the business argument is not there.
What WOULD be useful for me in some of my event and PJ work would be an M5 type camera with a blend of Sony sensors and EVF and Canon polish.
Oh yeah, a few compact zooms of excellent quality in the M mount.
Sony is living proof and evidence that Canon has been, and still giving there loyal followers the shaft for many years now! Soon Sony will be releasing the third gen A7's it should put another nail or two in Canons coffin.
Its time for photographers that don't need extreme long telephoto lenses to abandon Canon! If Canon lost enough sales to Sony, Canon will deliver the goods on there next generation ....if not, they will continue ramming it deeper down your throats.
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