Efka76 said:
This article shows that Canon is making much more money despite the fact that P&S sales are decreasing (smartphones are occupying P&S cameras market). In this site more than 95% of readers (of course, it is my subjective opinion) are DSLR owners / users. Myself and other readers are really upset as Canon is making profits, however, does not invest such profits into R&D and does not introduce n/.ew cameras or lenses with significant improvements. For example 7D is 4 years old - it means that this model is a cash cow. Newly introduced models lack of really substantial improvements, basically Canon is using old platforms.
Regarding lenses - Canon lenses are good quality, however, they are very expensive comparing to third parties. When looking at Tamron's and Sigma's performance in market we see substantial improvements in their lenses quality (which now approximates to Canon) for significantly lower price. Canon is loosing ground in this area.
Canon's largest division in terms of revenue is its multifunction copier division, not cameras. If you are so dissatisfied move to Nikon or something else. Also, how can you be upset at a company doing exactly what they are designed to do, Make money.
No improvements in lens or camera tech? Thats a load of hooey, I can Handhold my 400 f/2.8 II for 20-30 minutes before I need to toss it back on the monopod for a quick rest. Losing ground to 3rd party lenses? Does Sigma/Tamron offer a 70-200 2.8 that performs as well as the Canon? Nope. How bout a 24-70? 2.8? Hardly. The cost (R&D, tooling, marketing, advertising etc.) of the 7D was most likely recovered about 12-18 months into the run. The new 7D2 needs all these things so yes, Canon will continue to produce this amazing camera to fund better products.
Efka76 said:
Also, many customers really expects reductions of prices of Canon production due to Yen's performance in the market, however, Canon is making significant profits and disappointing customers who would like to buy cheaper Canon cameras or lenses. Such approach is very dangerous as many customers are dissatisfied and are buying third party lenses as well as changing Canon religion to others.
Im not disappointed in the least. The quality is improved, so I expect to pay more. Also, most people don't follow what the currency markets do so the de-valuation is not why they want lower prices. They want lower prices because that is human nature.
Efka76 said:
When I look how significant improvements are made in electronics (computer chips, computers, TVs etc.) photography area is lacking innovations. 4-5 year old sensors, DIGIC V are used. What I would really expect that Canon would make really serious investments into sensors, camera chip area, would renew its lenses line and become progressive company. Now I see only stagnant company which is milking the same almost dead cow and enjoying short term profits.
Also, I did not mention mirrorless cameras market, which is supposed to replace DSLRs in the future. Canon completely lost this market to competitors and passively watching what others are doing. I doubt that somebody knows Canon's brand after 10-15 years if the follow current strategy.
Digic 5 is a year old. Pretttttty sure the sensor in the 1dX, 5d3 and 6d are not 4-5 years old~ Renew its lens line? Uh, They do that constantly hence MkII/III versions of some of the glass. See above about my comment on the 400 f/2.8 II.
Mirror-less will not replace DLSR any time soon. Try shooting a moving object with a mirror-less.
Hate to break it to you but Canon is here to stay. As I said, Canon's largest division in terms of revenue is its multifunction copier division, not cameras. If you are so dissatisfied move to Nikon or something else.