The Annual 2026 BCN Awards – Kodak Dominates

I bet Canon make a lot more profit out of their lens sales than their competition. Canon may have only 13.1% market share of lesnes compared to either of their next competitiors. But I'm pretty sure that Canon's market share is a lot more lucrative than the other players in the market. I'd rather a high quantity of high profit lenses than a much higher volume of much lower profit lenses.
 
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I bet Canon make a lot more profit out of their lens sales than their competition. Canon may have only 13.1% market share of lesnes compared to either of their next competitiors. But I'm pretty sure that Canon's market share is a lot more lucrative than the other players in the market. I'd rather a high quantity of high profit lenses than a much higher volume of much lower profit lenses.
You can make that bet but I'd bet you'd lose it: Sony-branded lenses and Nikon-branded lenses are not cheaper than Canon-branded lenses and so there is no real reason why they'd make a smaller profit
 
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