The Annual 2026 BCN Awards – Kodak Dominates

I bet Canon make a lot more profit out of their lens sales than their competition. Canon may have only 13.1% market share of lesnes compared to either of their next competitiors. But I'm pretty sure that Canon's market share is a lot more lucrative than the other players in the market. I'd rather a high quantity of high profit lenses than a much higher volume of much lower profit lenses.
 
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I bet Canon make a lot more profit out of their lens sales than their competition. Canon may have only 13.1% market share of lesnes compared to either of their next competitiors. But I'm pretty sure that Canon's market share is a lot more lucrative than the other players in the market. I'd rather a high quantity of high profit lenses than a much higher volume of much lower profit lenses.
You can make that bet but I'd bet you'd lose it: Sony-branded lenses and Nikon-branded lenses are not cheaper than Canon-branded lenses and so there is no real reason why they'd make a smaller profit
 
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I read this (from the piece):

The Mirrorless market from 2014 through 2023 was dominated by three major manufacturers: Canon, Sony, and Olympus. Canon, leading up to 2019 on the backs of the EOS-M system, drove to number one in the market, supplanting Sony as the dominant mirrorless manufacturer in Japan."


...and this as well (again, from the piece):

Canon – Simply Gone


Canon has completely collapsed in this market. Now, to be fair to Canon, its Elph release was a disaster – so much so, we gave it our worst of 2025, ahem, “award”.

A big part of Canon’s woes this year could possibly be attributed to the fact that they just simply couldn’t manufacture the one camera that everyone wanted, and that was the PowerShot G7x Mark IIIhot G7X Mark III. The prices for G7X Mark III’s out here in Asia were wild last year, with the retail price going for 150 to 200% more than the camera was originally sold for.


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With the caveat that my knowledge of the intricacies of high finance is substantially less than, say, quantum mechanics,, when Canon exited these two markets, well, I've made my points here previously, and I believe that recent actions on the part of Canon's decision-makers have indicated some awareness on their part that maybe there were errors made.

Here's why (again).

My wife and I visited the USA's east coast alone in early December '25, visited with family and the Chicago area over the holidays, and the two of us returned from the USA's west coast last night.

Let's just say a modest selection of Canon's M series of bodies (two) and lenses (three) served us well, a selection small enough to fill a bit more than half of a smallish backpack, a backpack that easily fits underneath an airline seat.

A decade or so ago (maybe longer), Canon's S95 was also in my pocket for our travel photos and everyday photos.

That S95 still works, but does not travel any more, and has been supplanted in one (or both) of the following ways (depending on needs):

(a) the M200 with either the EF-M 22 or EF-M 15-45 lenses

(b) the iPhone 12 Pro Max

My credit card is ready-and-waiting for a size/mass/volume replacement for the S95, a replacement that has as much technology that Canon can fit into a tiny body, technology that will enable acquisition of images superior to that of my trusty iPhone (used for the image below):

00 ofc disney ball IMG_1596 ps fix 5.jpg

A part of my photo motto is "Pick the right tool for the job".

I want another tool. I would prefer it be Canon.
 
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