The most popular rental gear according to Lensrentals.com

Canon Rumors Guy

Canon EOS 40D
CR Pro
Jul 20, 2010
10,779
3,158
Canada
www.canonrumors.com
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Maximilian

The dark side - I've been there
CR Pro
Nov 7, 2013
5,665
8,492
Germany
Maybe the Mark IV was booked. I have a feeling a lot of these rentals are for video productions, which often have fixed production schedules.
Maybe you already have a 5D3 and want another backup for an important event. And you want to use the same type.
Maybe you want to buy a 5D3 as it is much cheaper than the 4 and try it out first.
Maybe... ;-)
 
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