Points are also partially based on the age of a model (when it was introduced and when it was replaced).
The 5D Mark II (as of 11/17/2019) no longer earns any points and is no longer qualified for CPS repairs in the U.S. It once was worth at least 5 points. The 5D Mark III was introduced in 2012 and replaced in 2016 (three years ago), the R is a current camera that was only introduced in 2018.
Edit: Or maybe they just listed it below the EOS 5Ds R instead of with the 5D Mark IV and 5D Mark III...
The EF 24-70mm f/2.8 L is no longer worth any qualifying points, but is still eligible for CPS repairs (as of 11/17/2019). Introduced in 2002, it was replaced by the EF 24-70mm f/2.8 L II in 2012. At one time it was worth 6-8 points.