jrista said:
To me, the DSLR market that matters, when discussing the topic of image quality, is the market that caters to the group of buyers (a "market") that CARES about image quality. I KNOW that you already know 90% of the people who buy a Rebel don't really give a crap about IQ. The majority of them will never use any lens other than the 18-55mm kit lens. Why would I bother debating about IQ in the context of all DSLR purchasers everywhere, which is probably over 90% of the DSLR market in total (for all manufacturers)? I figure the context is implied,
Context, man. Sheesh.
The context
you established was that of corporate failure due to lack of willingness/ability to change in the face of paradigm-shifting technology. You cited examples of companies that have fallen victim to that effect. You used examples like mobile phones, tablets, DVD rentals, and cable television...all of which are mass-market products intended for a wide audience of consumers, not a narrow specialized market within a much larger market.
Now, you're suggesting I should have understood that you
weren't talking about the portion of the market that makes up 'probably over 90% of the DSLR market' when implying corporate failure for Canon? You stated that in 3-5 years, "
I think the dominant camera manufacturer landscape could look quite different."
But...you were only talking about professional dSLRs. So, you talked of corporate failure and dominant camera makers changing, and your 'paradigm-shifting technology' is the sensor used in professional dSLRs. In other words, you implied that if Canon releases a 7DII, 5DIV, and 1D X II with similar noise and DR characteristics to the current versions, Canon will go the way of Nokia's mobile phone division (sold off) or Blockbuster (bankruptcy).
I know, you'd prefer I believe you were talking about high end gear because that's what you usually talk about. If I believe that, then the corollary is when you implied corporate failure for Canon because of sensor technology, you were making what can only be viewed as an argument so fallacious it's silly.
Alternatively, when you spoke of corporate failure, you really were talking about the whole dSLR market, and when called on the unlikelihood of 'sensor IQ' as a fundamental driver for that broad market, you backpedaled.
Either way, you initially framed the context of the debate at the corporate/industry/market level, and you lost that debate through a fallacious argument or dramatically altering the context after the fact...take your pick.
As for your
replacement context (sensor technology being paradigm shifting for the much smaller 'professional' dSLR market), I believe you're wrong there, too. The sensor is one part of the camera – an important part to be sure, but just one part of the whole. The camera is just one part of the whole system, arguably not the most important part (and generally not the one kept the longest).
The antenna is an important part of a mobile phone, it determines signal strength, call clarity, data transmission throughput. Would improved antenna sensitivity be paradigm shifting for the mobile phone industry? No. Particularly when the majority of customers live in urban areas with a high density of transmission towers...the antenna in its current form provides ample sensitivity for that majority. Likewise, Canon sensors provide image quality that meets the needs of the majority of the professional dSLR market. Sensor technology is a part of a part of the whole. When considered as part of that larger ecosystem, and when it's already capable of delivering excellent images with the current level of Canon technology, sensor technology is not going to be shifting paradigms any time soon.