Sabaki said:
Can someone advise why it's best to convert CR2 files to .tiff and not JPEG please?
TIFFs are the right choice when you need to exchange (or store) high quality "end" images (images already processed as you wish) with people/services who can't open RAW files and should not process them further but for specific needs (i.e. high quality printing or publishing electronically) - although TIFFs can still be processed better than JPEGs.
JPEG is the choice when you need smaller files (with some quality loss, depending on JPEG export settings) for less demanding display, printing or publishing needs. Because of its smaller bit color depth, and lossy compression, JPEG may not allow more processing without noticeable loss in quality. But JPEG support is more ubiquitous than TIFF - every device or software can usually display/open JPEG files, unlike TIFF.
RAW files are your (undeveloped) "digital negative". They contain all the original image info without any processing, from demosaicing onwards. They can be "redeveloped" with new, improved or different tools (and skils...) whenever you wish or need. Image processing tools improve, sometimes a lot - and our skills also -, being able to "redevelop" older RAW files to achieve better result is a plus which is lost if you ditch them.
DNG, as other poster said, is a better option to move RAW files to a common file format (it can also embedd the original RAW file, at expense of size) without losing this "reprocess" capability - although it still converts the file and may lose some original informations (if the original RAW is not saved)
Then everything depends on what your aims are. If you will never reprocess a photo again, you could convert to some "standard" image format, TIFF for very high quality, JPEG for less demanding needs. There's not "best" way to do it, you should do what it is best for you.
I usually store the RAW files, export (processed) TIFFs of the best images, and also export JPEGs of many images for different display needs.