The Fujifilm FinePix X100

It's not a Canon!
No, it's not. It's something that has caught the photo gear world by surprise. I don't think too many people were expecting Fuji of all companies to compete head to head with the German made Leica X1.

On the surface the camera looks like a winner. The retro design is getting big thumbs up from everything I have read. Some are even calling it “more beautiful than a Leica M9” (easy now).

Specifications

Model NameFinePix X100
Number of effective pixels12.3 million pixels
CCD SensorAPS-C CMOS Sensor
Storage MediaSD / SDHC / SDXC memory card
LensHigh-performance FUJINON lens with Super EBC Coating
Focal Length23mm, equivalent to 35mm
Aperture RangeF2 to F16
Exposure ModeProgrammed auto mode, Aperture priority mode, Shutter priority mode and Manual mode
Exposure Compensation-2.0EV-+2.0EV
Shutter SpeedBulb, 30 sec. to 1/4000 sec.
FocusHigh-speed contrast AF
Optical Viewfinder0.5X magnification with approx. 90% frame coverage
Electronic ViewfinderUltrafine 1,440,000-dot LCD
LCD Monitor2.8-inch, Colour LCD monitor, approx 460,000 dots
Movie Recording1280×720 HD with stereo sound
Dimensions126.5(W) x 74.4(H) x 53.9(D) mm including lens
The Hybrid Viewfinder Explained in Pictures.

Hybrid Viewfinder
This looks like a very cool development if I understand it correctly.

The Hybrid Viewfinder on the FinePix X100 combines the window-type “bright frame” optical viewfinder found in high-end film cameras such as 35mm or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirrorless digital cameras. By using integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data.

What does it costs?
Initial reports list the camera at around $1500 USD. Is that too much? To sell a lot of them, yes it is. The world may love it today, but I have a lot of doubts the world will love it enough to shell out $1500+ in droves.

Versus The Leica X1 & Sigma DP2?
The other 2 APS-C sensor fixed lens compacts (hopefully I'm not forgetting anyone) have  found a niche market of sorts. The X1 has received some rave reviews from the Leica community. The DP2 has found fans as well, and their camera is priced in the “affordable” range for someone serious about a compact.

Full Press Release: http://www.fujifilm.com/news/n100920.html

I'll be sure to check this camera out at Photokina, I'm sure there's going to be a very large crowd around it.

Availability is pegged to be the spring of 2011

cr

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