Sony, Panasonic & Olympus knocking at the door
Bloomberg has written an interesting article the higher ups at Canon have certainly taken notice of. That being their dropping marketshare in Japan along with Nikon to the mirrorless segment.
I haven’t had a problem with Canon being last to the game. I don’t personally like any of the true mirrorless options (you don’t count M9), none of them feel like cameras to me. Lots of people do though, and that’s cool. I was eager to see what Nikon came up with, though it doesn’t look too exciting to me.
I’ve always thought if Canon was going to get into it, they’d go all in. We’d see 3 mirrorless camera bodies, one high end mirrorless, a Canon M9 if you will (not a rangefinder). A prosumer middle camera body for the 5D user who wants IQ and portability, and then an entry level variant for the people that want more than a “G”.
I could be dreaming, or wishing. I’d just like to think Canon would be the company that did it right.
Canon Inc. and Nikon Corp. the world’s two biggest makers of high-end cameras, may be missing out on the industry’s biggest technology shift since film rolls became obsolete.
The two Tokyo-based companies use mirrors in all cameras with interchangeable lenses, a technique Sony Corp. (6758) is shifting away from. As a result, Canon and Nikon’s combined share of the Japanese market has fallen by 35 percent, while Sony’s share has doubled, according to estimates at research firm BCN Inc.
The inevitable coming soon?
In an interview with Reuters, the head of the camera division Masaya Maeda says Canon is “…considering the technical aspects,” in regards to the mirrorless segment.
He also goes on to say that “We will launch an interesting product next year,” saying that it is “small”, but didn’t specify if it was a mirrorless camera system or not.
Read the full article
The First Canon Mirrorless Related Patent?
This appears to be a lens adaptor. EF to something else?
Egami compares it to the Sony NEX to alpha mount adaptor.
Publication number: Patent 2011-53437 (P2011-53437A)
Release date: March 17, 2011 (2011.3.17)
Title of invention: Lens adapter apparatus and system
Google Translated Link (egami)
I don’t read japanese, so I’m relying on the job the translator does to the site. It looks like a lens mount adaptor. If/when Canon enters the mirrorless market, I am pretty confident they will have an EF adaptor for such a system.
This is the first patent I’ve seen that has even a remote chance of being about a mirrorless camera from Canon.
Collaboration with Apple?
I’ve received a few pieces of information about an upcoming collaboration between Apple and Canon. What that collaboration is hasn’t been spelled out to me. It could be with the upcoming Final Cut Pro 8, or maybe something more.
Canon Wants a Medium Format Company?
I’m not sure if stuff I’ve written in the past is getting recycled, but I’ve had a rash of comments recently about Canon’s desire to purchase a medium format company. We’ve heard before they’ve had talks with Hasselblad. It could be more of the same.
I’ve received emails recently saying we’ll see an EVIL announcement in May. I rate that CR negative 5. The best information I have is that Canon is still in the exploratory stages with a mirrorless solution. There’s no rush to get something to market.
Latest Photographer Profile
We’ve added another photographer profile. This time Alex Johnson from Minnesota. Check it out.
A few people have told me there will be nothing on March 1 as far as DSLR’s go. April is going to be the announcement month. They were told the same thing at NL via Thom Hogan.
A suggestion of a redo of the 18-200 already. This time with USM. Big grain of salt here, though I don’t think Canon’s version of this lens sells as well as Nikons.
5D Mark III
More people saying to expect a 5D Mark III before a 1Ds Mark IV.
“No new system camera” in 2011. I’m going to assume a mirrorless solution is what was being talked about.