Confirmed
Canon will be increasing the price of the 5D Mark II before release.

New Pricing:
5D Mark II Body – $3099.99 MSRP
5D Mark II w/24-105 f/4L IS 3949.99 MSRP

Henry's states they will honor the previous pricing. I would not be too sure, they'll be making about $170 per camera body if they do.

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65 Comments

  1. One other fact to bear in mind is that the Canadian MSRP for the Canon 5D Mark II is still lower than most other comparable countries, even after the price increase. On a lark yesterday, I used the day’s closing exchange rates to convert various world MSRPs back to Yen, and found that world prices broke down as follows. (The percentage is how big that price is relative to the Japan domestic price.)

    USD: 3499.95 96%
    CAD: 3949.00 90%
    GBP: 3049.99 130%
    EUR: 3999.99 140%
    AUD: 5799.00 106%
    JPY: 358200.00 100%

    If I got any of those numbers significantly wrong, please correct me, preferably with a link. :)

    Interestingly, with the exchange rates back in Sep, the USD price was more like 104% and the CAD more like 105%, which leaves me to speculate that Canon normally aims for a 5%+ buffer on the Japanese price as a hedge against currency fluctuation. However, if they had stuck to the original Canadian price when the CAD fell to its current level, it would have come down to 84% of Japan’s, and that’s when they took action, but only to bring it back up to around 90% again. I presume there’s a magic profitability number somewhere between 84% and 90%.

  2. David : Profitability smoffitability.

    if the price was tied to the exchange rate that closely, then the price of the camera should fluctuate daily

    Again, everyone who uses the market as an excuse forgets the fact that these cameras were already sold at an agreed upon price, with a promise to deliver. Money has exchanged hands, the reseller has had my deposit in their hand for a few months + now.

    They have broken laws, consider bait and switch, profiteering, false advertising, breaking an agreement without both parties involved in the decision and contract law. When you actaully look at it, the market scenario flies out the window, and I have yet to have anyone tell me why the arbitrary increase of $300 to boththe camera alone and the camera with the 24-105 lens kit – why isn’t the kit even more of an increase? Because the priceincrease is not tied to exchange and market, Again it is an arbitrary number based on cameras already paid for, they expected to just cash in.

    Anyone who has deposited has completed a sale, on the books stores consider the rest of the paymoent on a sales order as income, myself as a business, it is a debt or liability.

  3. Hey everyone-

    Understand that Ian McFarlane doesn’t seem to be answering his phone and for good reason,….
    they would rather you just pay the “preferred Customer” tariff (that’s right, the reward for being a loyal customer and buying product even before it is delivered) and not have to talk about it, let it slide…

    Suppose many people are upset, and suppose they maintain there right to a camera at the price they had contracted for. Suppose Canon and the resellers refuse to honour their agreement. Suppose everyone takes action with a small claims court case, (you have to go into the store and complete the purchase for the original price and if they do not honour it then, you have a court case). Suppose this plan for profiteering on loyal customers has a reverse effect, and professionals and prosumers alike hold off two months …I mean i know we are just Canada, but hey sometimes it takes a small country to make a big difference by starting something and sticking with it…Anyone remember world war 2? Watching History this remeberance Day reminded me that you don’t have to be a main influence throughout the entire situation to make a difference, you have to help as much as you can at the right time in key battles.

    Even though we are small I am sure Ian McFarlane wants to continue to turn a profit in the Canadian Camera division. What do they do if the next quarter shows a big decrease in sales. It seems to be the only thing they listen too – that is why they go crazy with the rebates to rid stock on shelves.

    I know I had a budget for Canon this year, I have reduced it 75% and I may get my feet wet with 1 camera and not 2 and all the lenses and accessories that would have went with it.

    $300 ??? I do not think it is the resellers fault or responsibility to make it up too those of us who already bought the camera and are waiting for it to be delivered. Besides the wholesale on a Cheap CF card or a Canon battery is only about $60-80, and while it is a gesture, it is not $300.

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