BCN has released their sales numbers for the last 12 months in Japan for the full frame camera segment, and it looks like Canon continues to be #1 in market share.
We noticed a couple of stories last week claiming that Sony had taken over the crown as the best selling full frame camera manufacturer based on BCNs numbers, but that’s not the case whatsoever.
Canon News brown down the numbers for the rolling year, the total market share in full frame for the big 3 over the last 12 months is:
- Canon 39%
- Nikon 30%
- Sony 29%
We’re not sure how these numbers have been skewed in Sony’s favour over both Canon and Nikon.
If we further examine the full frame space over the last 12 months, we know that Canon has only released one new full frame camera, and that would be the EOS R. At the time of these numbers being calculated, the EOS R had only been shipping for a week and the Nikon Z6 had not begun shipping. These numbers are based on receipts, so preorders do not count until the camera has shipped.
Sony released two new full frame cameras in 2018, the A7R III and the A7 III, both of which have been well received. New cameras will also provide a bump to sales numbers and these BCN rankings will likely show a bigger trend towards both Canon and Nikon for 2018 more of the EOS R and Z series camera numbers are in.