Canon Inc. has released its financials for Q1 of 2021. Revenue and sales have been very good compared to the same time last year. Canon has even raised sales and revenue projections for their imagine division.
Check out the official Canon Inc Q1 2021 Financial Information
Canon Imaging Presentation
As for cameras, even amid continued restrictions on people’s movement, demand for cameras remains solid, supported by the need for high-quality visual expression. Based on this, we still expect the 2021 camera market to be up slightly or 5.8 million units.
In the first quarter, revenue was significantly higher than last year, as sales remained strong, driven by the EOS R5 and EOS R6 which were launched in the second half of last year.
Additionally, the synergy effect of having competitive camera bodies and expanding our lineup of RF lens, which command high margins, led to an increase in average selling prices. This, and the establishment of efficient online sales activities nurtured through COVID-19 is leading to an improvement in profitability.
For the full year, reflecting the situation surrounding sales in the first quarter, we not only raised our projection for camera unit sales by 100 thousand to 2.9 million, but also raised our projection for revenue.
To further strengthen mirrorless camera lineup, in April we announced the development of a new model, the EOS R3, which is equipped with a backside illumination stacked CMOS sensor that achieves high-speed signal processing, which allows for a number of functional improvements such as continuous shooting performance. At the same time, we announced 3 new RF lenses, bringing the total to 22 and we will continue to enhance this lineup going forward. By raising the appeal of the R series, we aim to further raising our market share in the full-frame category and increase sales.
Additionally, for new types of cameras, such as the PowerShot Zoom that was launch at the end of last year and has attracted quite a bit of attention for its ease of capturing long-range images with one hand, we are steadily creating new markets.
It's a bad day for people who like M too. Once again, Canon doesn't even acknowledge its existence. I can't remember the last time that I heard a Canon executive mention M.
"In the first quarter, [camera] revenue was significantly higher than last year, as sales remained strong, driven by the EOS R5 and EOS R6 which were launched in the second half of last year." - Canon
Me crying in the corner, waiting for an APS-C camera from Canon to use with my current EF-S glass, with equivalent specs like the R6 or something like a baby R5.
Please publish some reliable R7 rumors soon.
M hasn't been getting whacked with the guillotine of discontinuations like EF has. I think that alone speaks to some level of safety/longevity for it. RF is the flagship of Canon. It makes sense for it to be their priority.
So I will ask the slothful question how Q1 2021 compared YoY for the past 10 years. Did units shipped go up? Did net income go up?
According to BCN, JVC has ~11% market share in 3rd place, so all of the other players must just have a sliver of the market including Canon. It would be great to see a comparison of "digital cine cameras" specifically referring to companies like RED, Blackmagic, Kinefinity, ZCAM, Arri, etc.. but I guess the fact that they are all private companies and probably not well represented in just Japan wouldn't be too telling unless you had access to a private market research paper and even then would depend on the geographic area.
Just good quality 4K without crop or slight crop, not 1.8x.
And it's heavier than a brick.
Overall a nice recovery from the pandemic for Canon.