@neuroanatomist, @CanonFanBoy, @jam05, @John Wilde, I think you may be missing the point.the real reason for the r3 dev announcement... should have guessed. if you cant sell product might as well sell stock.
The report references supply shortages. Essentially acknowledging that they have been unable to met demand. So, this take is actually correct in that, if there is not product to sell, you can still sell stock because investors are looking at future sales, not past sales, plus the high demand for product is keeping retail prices up and improving Canon's profit margin. This certainly can boost the value of Canon stock.