Canon Lens Rumors

Canon’s roadmap includes 32 new lenses by 2026 according to Canon’s CEO

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Canon published its annual business outlook this morning. Statements attributed directly to Canon CEO Fujio Mitarai indicate the firm expects to keep releasing lenses at the same pace (8 per year, according to Canon) for the next four years.

Mitarai’s comments in the notes of the presentation show a goal of becoming the number one mirrorless camera producer in the world. He stated that the camera market is bottoming out from a sales perspective, although from a unit perspective there may continue to be a decline due to continued attrition at the low end of the market.

Increase profits are expected from squeezing more efficiencies in production and “design efficiencies,” perhaps like those seen with the re-use of super telephoto lens designs between models.

New sales generators are expected in the “PowerShot” markets, where Canon releases new form factors and special-use products such as the PowerShot Pick. Sales for these previous releases haven’t been reported out separately.

Interestingly, Mitarai also emphasized that the new SPAD sensor that can see color in the dark will be mass produced by the end of the calendar year. Expectations are that this will find a home in security and other specialty use rather than in a prosumer application.

Sep 5, 2018
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Forgive the cynical take, but of those 32 new lenses how many are 70-200 with built in fixed TC to sell you a 140-400 f/5.6? I think the 800 f/5.6 and 1200 f/8 would have went down a lot better if they had their TC able to flip in and out.
 
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tiggy@mac.com

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32 is a big number. That's a lens every 45 days for four years, which seems, well, unlikely. If some of these are DS versions of primes released at the same time, and three different color SKUs for a future set of crop lenses, etc., it's still a lot of lenses.

At the end of this process, RF would have more than half of the peak of the EF mount - which itself blew away all the other first-party mount systems.
 
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Big_Ant_TV_Media

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can we all imagine if they make a "RF 70-200 2.8 mark ii with internal zoom and keeping the same form factor
some how?
that would be amazing!!! hoping the canon engineers have this in they're minds somehow
 
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koenkooi

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32 is a big number. That's a lens every 45 days for four years, which seems, well, unlikely. If some of these are DS versions of primes released at the same time, and three different color SKUs for a future set of crop lenses, etc., it's still a lot of lenses.

At the end of this process, RF would have more than half of the peak of the EF mount - which itself blew away all the other first-party mount systems.
One "We're sorry, you'll have to wait a year before you can get one" announcement every 45 days for the next 4 years :)
 
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neuroanatomist

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There are several EF non-L primes that will likely end up as RF versions. If they replicate the TS-E series, that's 5 lenses right there.
 
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Gazwas

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32 is a big number. That's a lens every 45 days for four years, which seems, well, unlikely. If some of these are DS versions of primes released at the same time, and three different color SKUs for a future set of crop lenses, etc., it's still a lot of lenses.

At the end of this process, RF would have more than half of the peak of the EF mount - which itself blew away all the other first-party mount systems.
Well 32 sounds completely feasible if you include RF cinema lenses which will probably share the same optical formulas as the current and future RF stills versions but tweaked to have better focus breathing correction.
 
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robotfist

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Oct 23, 2017
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Canon desperately needs a solid prime lens lineup in L glass. Currently they have a massive gap at the wide end. The 50mm f1.2, 85mm f1.2 and 100mm f2.8 IS Macro are the only L primes available. Where is the 14, 24, and 35?
 
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Dragon

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100mm, 135mm, 200mm, and 300mm primes are missing in both L and affordable versions. That's a year's worth right there. Given how well the 600mm and 800mm f/11 lenses work for their price points, I suspect we will see more use of DO and likely with as little fanfare as with those lenses. Also, the rumored 150-600mm is likely given how popular the third-party examples were in EF mount, and a nice sharp lightweight replacement for the EF 500 f/4L. Plenty of grunt work to before worrying about more exotic stuff.
 
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Oct 31, 2020
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32 lenses actually sounds very plausible to me. At the moment, Canon is missing an entire line of 1.4 prime lenses (L or non-L) for example. So, just for the fun of it. I imagine

F1.2 L primes
- 24mm, 35mm

F1.4 primes:
- 20mm, 24mm, 35mm, 50mm, 85mm

F1.8 primes
- 20mm, 24mm

Count in one fast UWA prime lense (12mm or14mm???), the 100mm, 135mm (I guess L and Non-L) 200mm, 300mm primes (thx @Dragon) and five TS-E series lenses (thx @neuroanatomist) this already comes to come 20 lenses.

There should probably be three more UWA lenses:
10-24mm F4, an F2 UWA, an affordable UWA (nope, the RF14-35mm F4 will never be this lense). Makes it 23 lenses... complete the F2 and the F4 trinity (70-135mm F2 comes to mind and a super compact 24-70mm F4) you got 25.

I do hope Canon will come out with more zoom lenses such as a 250-750mm (or at least 200-600mm) and/ or a 300-800mm lense. I'd also suspect Canon to come with a complete new designed RF70-300mm L.

Add a few specialist lenses (fisheye, telezoom or tele-prime lenses with donut-bookeh, some missing pro lenses (200-500mm F4 and/ or 200-500mm F4 with TC 1.4), 2x new Macro lenses and you easily get (close/ over) to 32 lenses in this list.

I know, not all lenses will be made, but I also haven't even mentioned lenses nobody expects and that will surprise us (such as the RF 5.2mm dual fisheye). And no RF-S...
 
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privatebydesign

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Whoever is running this site now:

I guess we need a new and more current road map :) :)
And either a complete embargo on politics, or the opening of a well moderated politics and religion section where self appointed experts sitting in warm comfortable safety can wax lyrical about the pronunciation of a word and how important that is to people who are literally being bombed out of existence, whilst feeling sorry for themselves that gas/petrol went up $1 a gallon.
 
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docsmith

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32 new lenses, about 26 right now, so 58 total.

I stopped counting the EF lenses that are listed as "current" when I hit 70. That did include EF-s, EF-m as well as EF, but I think you get the point.

 

northlarch

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As someone new to Canon, I’m quickly learning that their “design efficiencies” = adding a built-in mount adapter, maybe a TC, and charging $4-6k more. Great for the suits, great for the SKU count, not so great for us.
 
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Del Paso

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And either a complete embargo on politics, or the opening of a well moderated politics and religion section where self appointed experts sitting in warm comfortable safety can wax lyrical about the pronunciation of a word and how import that is to people who are being bombed out of existence, whilst feeling sorry for themselves that gas/petrol went up $1 a gallon.
Thanks for your comment, I really appreciate your post!
 
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Del Paso

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And either a complete embargo on politics, or the opening of a well moderated politics and religion section where self appointed experts sitting in warm comfortable safety can wax lyrical about the pronunciation of a word and how import that is to people who are being bombed out of existence, whilst feeling sorry for themselves that gas/petrol went up $1 a gallon.
And a ban on insulting posts...
 
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Fischer

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100mm, 135mm, 200mm, and 300mm primes are missing in both L and affordable versions. That's a year's worth right there. Given how well the 600mm and 800mm f/11 lenses work for their price points, I suspect we will see more use of DO and likely with as little fanfare as with those lenses. Also, the rumored 150-600mm is likely given how popular the third-party examples were in EF mount, and a nice sharp lightweight replacement for the EF 500 f/4L. Plenty of grunt work to before worrying about more exotic stuff.
The lack of a RF300mm f/2.8 is especially jarring. Can only hope its because they are making a brand new lens - ground up.
 
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