"Hard to spot, hard to focus, hard to shoot."These two preferred intimacy instead of being stars on this forum...
The Sigma RF-S 18-50mm f2.8 is pretty much a perfect travel, all around compact and sharp lens. It's my main lens for my aps-c setup. Not sure Canon even needs to make anything to match it unless they add IS.I know it is not related to the EOS-M system discussion, but an RF-S lens I wish more than anything else that Canon would make, is a modern mirrorless replacement of the "prosumer quality" RF-S 15-85mm. And yes, the 15mm is very important, but also give it some reach. If not 15-85mm then at least 15-70mm. I recently had an accident with my old 15-85mm and afterwards photos had an unsharp area in the right side of the lens. And while maybe not everyone would notice, it definitely annoyed me enough to stop using it. I tried using EF-S 17-55/2.8 and Sigma 17-40/1.8 instead, but while they definitely are good lenses for some purposes, they just wasn't anywhere near the 15-85mm as a general purpose zoom. So I found myself suddenly bringing my Powershot G5 X II on all my casual walks instead of my EOS R7. I have a lot of RF lenses, but my RF mount camera was suddenly very uninteresting without the 15-85mm as my bread and potatoes lens.
I was lucky, I recently found a new good used copy of the 15-85mm. The seller claims he only (bought and) used the lens on a 2-week vacation in 2011. And I have no reason not to believe him. But better still, would be an updated modern RF-mount version.
Have you ever heard of inflation?
- Canon’s R5 launched at $3,900; the R5 Mark II launched at $4,300.
- Sony’s ZV-E10 launched at $700; the ZV-E10 II launched at $1,000, and tariffs later pushed it to $1,200.
Economic conditions have been soft, and at the same time manufacturers have raised prices across most individual models. That combination means consumers gravitate toward more affordable bodies—where the year-to-year price increases are smaller—causing the average sale price to remain flat or fall even though the actual prices of individual cameras are going up.
I‘ll summarize your “answer” for you: You have no data to backup your claims.Anecdotal evidence along with looking at their financials. Canon sells a lot more cameras than Sony however Sony brings in more revenue than Canon.
Canon sells a lot of entry level cameras and Sony doesn't try to compete with that market. The cheapest current gen Sony apsc camera is the ZV-10 II which came out in 2024 is $1300. Meanwhile Canon released their answer in the R50V in 2025 and it's almost $600 cheaper.
Go into any Best Buy and there are an assortment of Canon cameras that you can buy for around $500 or less and/or an assortment of kit lenses. This is the entry level space for a hobbyist. Again Sony doesn't even try to compete in this space. Their entry level ZV-E10 II at $1300 is clearly marketed to content creators and has "Content Creator" in the description of the camera on their webstie.
On the photography side if you want a Sony entry level camera you'd be looking at the A6400 which still has an MSRP of $1,100 and came out in early 2019. The current generation of that camera is the A6700 (A6500 and A6600 are discontiued) and that camera is a $1600. The A6700 and ZV-E10 II are also essentially the same camera with the same sensor. The ZV-E10 II is just stripped down (No EVF for example) to catch the "creator" crowd.
Heck Canon's NEW Powershot released this year has a 1.4" sensor and retail for $1000. Meanwhile the RX100 VII which came out 6 YEARS ago has a smaller 1" sensor and is $1700!
I'm sure both companies have a fair amount of hobbyist among their custormer base but Sony does not seem to be targeting this crowd and as I mention their strategy seems to be to push pricing up as fast as possible and position themselves in the premium category and avoid direct competition with the Chinese.
Sony built their mirrorless brand off of marketing on Youtube with influencers. Their content is aimed at selling the cameras to other people who need those cameras to make more content. Whereas the Canon people (Jared Polin, Peter McKinnon, etc.) aren't really selling the cameras as much as making money showcasing what they do.
All the people I know who shoot Sony cycle through multiple cameras with 2 - 3 years. It's why the release very similar cameras with slight differences. The A7IV for example get complained about here because its too small. But in the Sony world you buy the A7IV and then they release the A7CII which is the exact same camera but in an even smaller body and no EVF. So they buy that camera as a B cam and then use it for travel. But both those cameras can't do 4k60 without a crop. So now that they released the A75, a lot of thost people will sell their A7IV and upgrade. Then in a year or so they will release the A7CIII which will be the same as the A7V but again smaller. And the cycle repeats itself.
Not really. The M50 was the best selling M, so Canon replicated it with the R50. The demographic that buys the M50/R50 probably don't buy many additional lenses.Canon seems to think with their butt sometimes.
That's plenty good enough for an ID shot. On many of my trips some listers have to settle for a "heard" in order to tick a species.While @foda and @ISv are getting their spectacular close-ups of rare colourful birds, what do I get. Well, a rare scarce winter visitor Red-necked Grebe in non-breeding plumage was reported a short drive away. At 80-100m from the shore, it needed to be pointed out to me and I got one shot in focus of the dull bird in grey light of less than 400 px width at 800mm with the R5ii. Oh well, some shots are just for the record and for the twitchers they just need only to give it a tick.
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Do you have any data to back up that statement? Sony had a 28.5% market share of camera’s sold in 2024. That is about 2.33 million camera’s……A large part of the Sony customer base isn't hobbyist like what you see here. Their base is comprized of content creators and Youtuber's using their cameras to try and make a living.
2.3 million cameras sold vs. all the people you know. Lol. The financial data speak to what was spent, your unsupported claim was about who was doing the spending.Anecdotal evidence along with looking at their financials. Canon sells a lot more cameras than Sony however Sony brings in more revenue than Canon.
All the people I know who shoot Sony...
Do you have any data to back up that statement? Sony had a 28.5% market share of camera’s sold in 2024. That is about 2.33 million camera’s……
Source: The Nikkei Industry Map 2026 via Sony Alpha Rumors.
I think this is very far from reality
Many of those are 5-to-9 joes like me and some random people with moderate to high interest in photography.
I had Kolari convert my M6 to full spectrum, the M-series lenses are all very good for IR and most are good for UV. I still use that and my M6II, and have no plans to sell any of the kit.I sold my M6 a little while ago but I do miss it.
I don't.
Reading their financial statements, Canon is obsessed with a market share goal of around 50% for some reason.
They price their cameras to meet that goal.
This seems to be changing. Nikon priced thei ZR very aggresively as well as discounted the Z6III as well. It looks like they are now trying to cut prices in an attempt to claw back market share.Nikon seems to put profit first.
Looking at the actual lineup makes it look less straightforward.
The R1 is more expensive than anything Nikon makes, the R5 II is priced between the Z8 and Z9, and the Z30 is pretty cheap.
I forget where I heard it, but someone said that for Sony to do 7K / Open Gate would require codec modifications and that was a possible reason why Sony didn't want to do it.
Don't take that as gospel though, seems odd that Sony would have such a brittle codec.
The average sale price in a given year mainly reflects the mix of cameras sold, not the pricing trend of individual models. If a company sells a higher proportion of entry-level bodies one year and more premium bodies the next, the average price will naturally shift—even if individual model prices are rising.Your overall argument that the bottom of the market is eroding and cameras are moving upmarket is based on your assertion that MILC prices are 'exploding'. That data show that assertion to be false. It was true through 2022, but in 2023 the MILC average unit price fell from its 2022 peak down to ~$800, and it remained flat for 2024. For the first 10 months of 2025, it was ~$750 but factoring in the difference in relative currency adjusts that to...wait for it...$800.
"Despite projections of mid-to-long-term strength in the DCIL market, a downward shift in product mix, effects from priceincreases due to tariffs, and signs of slowing growth in certainemerging markets are currently observed."
"The next couple months will be telling." LOL, so now you're asserting that even though the average unit price has been flat for the past 34 months, the next two months will prove you right. Really?
I don't.Canon's new cameras were $4000+, Nikon's were what? $700+?
I think Canon would take that trade of a decrease of basically rounding error on overall sales, for selling units that are around 3 to 4x as expensive as the aforementioned nikon releases. (and so would Canon's retailers) happily.