Canon’s disdain for APS-C users.
- EOS Bodies
- 34 Replies
Disdain? Canon extracts substantial profit from the APS-C market!
I get that some people want 'high end' APS-C cameras and lenses. Fuji makes them. Last year, Fuji sold 490,000 cameras. Canon sold 790,000 DSLRs, most of them entry level / low cost APS-C cameras. What does that say about the demand for cheap, entry level vs. high end APS-C cameras?
Ranting is all well and good. About as effective as pissing into the wind, but I guess that makes some people feel better, too.
Incidentally, I am well-invested in the EOS M system. I started with the original EOS M in the USA 'fire sale' soon after launch, well before it went on to become the globally best-selling MILC line (at it's peak 17% of all cameras sold in the world had an EOS M badge). I have all of the EF-M lenses and I really enjoy using my full spectrum M6.
But given that Canon ended the M line and went all-in on RF, and their market share has remained a dominant near-50% (and more significantly, has maintained that through the transition from DSLR to MILC), it's clear that they know what they're doing in terms of strategy. You are welcome to argue that they are making mistakes, just as you are welcome to argue that the earth is flat.
I'm sure Canon felt the pain of losing that revenue. What is $5,000 divided by $1,137,803,014 (Canon's camera+lens revenue for 2024)? I'll let you do the math on that one.By its policy Canon lost out on about $ 4-5 K in lens purchases. Good job, guys!
Why should Canon listen to the 'many' ranting about this? By the way, how many is many? How does the number of people you hear stating this compare to the 2,840,000 cameras that Canon sold last year?Pretty valid rant snegri45 that I've heard many stating the same. Canon isn't listening.
I get that some people want 'high end' APS-C cameras and lenses. Fuji makes them. Last year, Fuji sold 490,000 cameras. Canon sold 790,000 DSLRs, most of them entry level / low cost APS-C cameras. What does that say about the demand for cheap, entry level vs. high end APS-C cameras?
Ranting is all well and good. About as effective as pissing into the wind, but I guess that makes some people feel better, too.
Incidentally, I am well-invested in the EOS M system. I started with the original EOS M in the USA 'fire sale' soon after launch, well before it went on to become the globally best-selling MILC line (at it's peak 17% of all cameras sold in the world had an EOS M badge). I have all of the EF-M lenses and I really enjoy using my full spectrum M6.
But given that Canon ended the M line and went all-in on RF, and their market share has remained a dominant near-50% (and more significantly, has maintained that through the transition from DSLR to MILC), it's clear that they know what they're doing in terms of strategy. You are welcome to argue that they are making mistakes, just as you are welcome to argue that the earth is flat.
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